Spring Outfit Tip: How to Win at “Sets” 🎾

Whether on or off the courts, a set is the best way to look like you know what you’re doing when getting dressed. It’s a full outfit, set up for you! With so many new sets for Spring — from 100% cotton, to terry, to our newest style: waffle — we have a set for pretty much every day of the week and some tricks up our sleeve as to how to style them.

Spring is very much about layering, and you need the perfect base for when it reaches peak-temperatures, so you still look cool even with your blazer and scarf now removed. KULE has been doing sets for years with the striped Modern or Tank + Short set, and Spring 2021’s best-selling terry cloth sets (back again for Spring 2022 in new colors!). This season, Nikki has designed even more options, so you can basically live in sets all Spring season, on into Summer.

A favorite this season is this navy rugby, a best-selling style for KULE paired with matching shorts, both 100% cotton. The shorts have pockets to hold anything from tennis balls to Tootsie Rolls, and the rugby is easy to wear tucked in or out, layered with a blazer or trench or windbreaker day-to-night.

On the courts or at cocktails, a set is always a good idea.

The Rugby

The Rugby

The Short

The Short

The Terry Polo

The Terry Polo

The Terry Venus

The Terry Venus

The Terry Franny

The Terry Franny

The Terry Selena

The Terry Selena

The Terry Polo

The Terry Polo

The Terry Venus

The Terry Venus

The Terry Franny

The Terry Franny

The Terry Selena

The Terry Selena

The Terry Moore

The Terry Moore

Additionally, these sets are designed to mix and match so, you can wear the aforementioned navy shorts with a navy tee or tank instead of the Rugby, and you can pair the terry shorts (which come in navy or cream) with a terry polo or bra top or Franny sweatshirt. Or layer them all together!. It’s basically a Sets buffet.

The newest material, waffle 🧇! Featuring the Rosewell half-zip with drop shoulder sleeves and the Megan short (also with pockets), that has the perfect mid-rise for half-tucking or wearing left out.
The ever-popular striped short paired with our newest tank style, the Spaghetti 🍝. Perfect for the warmer days of spring or as a base layer under a button down, cardigan, or windbreaker.
The Rosewell

The Rosewell

The Megan

The Megan

The Spaghetti Tank

The Spaghetti Tank

The Short

The Short

The Tank

The Tank

The Rosewell

The Rosewell

The Megan

The Megan

The Spaghetti Tank

The Spaghetti Tank

The Short

The Short

The Tank

The Tank

Styling these sets is the most fun. Here, I (hi! It’s Elizabeth) wore my Rosewell waffle half-zip and Megan shorts set, with an oversized Hutton button down layered under for an extra bit of warmth on an early Spring day. I took note of how Nikki styled the set (above), and added a pair of Mary Jane shoes for a bit of femininity.

You could, of course, wear the set solo instead, and add layers on top! I love a blazer layered over, as seen below, worn with sneakers for a casual touch.

The collection’s overarching theme of Tennis really translates in these sets. Tennis clothing is comfortable and wearable, but put together, and that’s exactly what a set does for Spring dressing. It’s a full outfit that you can wear as is, or add your own touches and have fun styling with. Have we made our case for Spring sets 😉?

Elizabeth wearing the Rosewell and Megan with a Hutton shirt layered underneath. Styled with Zou Xou Mary Janes and Bembien bag.
The Rosewell

The Rosewell

The Megan

The Megan

The Hutton

The Hutton

The Syd

The Syd

The Smile Bucket Hat

The Smile Bucket Hat

The Over The Shoulder Tennis Tote

The Over The Shoulder Tennis Tote

Caron Callahan Ellie Mary Jane

Caron Callahan Ellie Mary Jane

Reebok Freestyle Hi Sneaker

Reebok Freestyle Hi Sneaker

The Rosewell and Megan waffle set, paired with the Syd blazer, Tennis tote, and new KULE Bucket hat.

Shop more KULE Spring sets or shop the entire Spring collection here.

See You on the Courts: The Inspiration Behind the Tennis Collection for Spring

You don’t have to play the game to love the collection. With classic KULE designs, you can look the part on the court or in the middle of the city, no rackets required. The Spring Drop for March features timeless seasonal knits, fun terry cloth sets, new everyday accessories, and pieces that let you wear your love for tennis on your sleeve … literally 🎾.

The Hingis

The Hingis

The Zelda

The Zelda

The Silk Mischa Tennis Scarf

The Silk Mischa Tennis Scarf

The Terry Venus

The Terry Venus

The Raleigh Tennis

The Raleigh Tennis

The Rugby

The Rugby

The Short

The Short

The Courtside Sock

The Courtside Sock

Dressing in athleisure has become a trend over the last several years, mostly because it’s easy and comfortable. But leggings with a sports bra is not always the most versatile, nor creative or fun way to dress. Tennis-wear, however, turns sporty dressing on its head with its ability to be dressed up or down. There is a style to it that is also expressive, rather than boring or bland. Think: sneakers, a skirt and a windbreaker or, a tennis sweatshirt with shorts and Mary Janes!

There is a sort of je ne sais quoi that makes this specific KULE collection so day-to-night appropriate throughout the spring and into the summer. And it’s not all about tennis! There are collegiate sweaters, striped waffle sets, striped tees, classic blazers, and cashmere sweaters. Tennis-inspired doesn’t have to be literal, though we do of course have our bestselling tennis logo-wear if you are a fan 🎾.

The Rosewell

The Rosewell

The Megan

The Megan

The Syd

The Syd

The Over the Shoulder Tennis Tote

The Over the Shoulder Tennis Tote

The Smile Bucket Hat

The Smile Bucket Hat

The Tennis Sock

The Tennis Sock

The Chrissie

The Chrissie

The Tennis Bucket

The Tennis Bucket

The Terry Polo

The Terry Polo

The Terry Sweatpant

The Terry Sweatpant

The Tennis Sock

The Tennis Sock

The Serena

The Serena

Nikki looked to classic tennis photography and fashion when creating this collection. A windbreaker inspired by Farrah Fawcett appears in the collection, as does hints of tennis court-green and tennis ball-yellow.

As always, we use only the best quality in clothing, so even a T-shirt feels luxurious (ours are always 100% cotton). You will feel like you’re in pajamas wearing the striped sets, soft knitwear, and cozy-but-cool accessories. Luxurious daywear is always KULE’s goal. A knit blazer that feels like a cozy sweatshirt or a windbreaker that makes you feel like a million bucks, both of which you can dress up or wear to — well — tennis, is the best kind of spring wear.

And so, it’s no surprise that Nikki looked to icons like Farrah Fawcett, or perfectly manicured tennis courts, or quirky tennis props and art when designing this collection for Spring.

Kule inspiration Farrah Fawcett tennis
Farrah Fawcett, 1973 via Pinterest
The Raleigh Tennis

The Raleigh Tennis

The Allegra

The Allegra

The Tommi

The Tommi

The Over the Shoulder Tennis Tote

The Over the Shoulder Tennis Tote

The Short Bundle Stripe

The Short Bundle Stripe

The Modern Bundle Stripe

The Modern Bundle Stripe

The Modern Tennis

The Modern Tennis

kule tennis inspiration tennis matches via pinterest
Tennis matches from the1970s, via Pinterest
kule tennis inspiration tennis court
Tennis court image via Doubles: A Novel by Nic Brown, Penguin Random House

Shop the full KULE March Collection here.

A Quintessentially Spring Collection, Hand-Sewn with Love

KULE x Alix of Bohemia’s third limited-run capsule is a marriage between the playful classics of KULE and the handcraft and folk art traditions of Alix of Bohemia. It’s most notably special because each piece is unique, which means you have something distinctly yours. The 5-piece collection — the largest one yet — is marked by flower appliqués that are individually cut and pieced in India, and stitched by hand in Portugal. The collection feels as refreshing as the new season’s blooming flowers, longer days, and warmer temperatures.

The Alix of Bohemia Boyfriend

The Alix of Bohemia Boyfriend

The Alix of Bohemia Raleigh

The Alix of Bohemia Raleigh

The Alix of Bohemia Tank

The Alix of Bohemia Tank

The Alix of Bohemia Short

The Alix of Bohemia Short

The Alix of Bohemia Sock

The Alix of Bohemia Sock

As largest of the three KULE x Alix of Bohemia collections, how you style the pieces — mixing and matching or wearing separately — is up to you. The collection features a heather grey Raleigh sweatshirt, striped Boyfriend tee, Tank, and Shorts, and floral Socks to finish. Our first two collections were loved so much that we expanded it. You can wear the pieces of your choosing through spring and summer, together or separately.

KULE x Alix of Bohemia Spring and Summer 2020 Collections
The KULE x Alix of Bohemia Spring 2020 and Summer 2020 Collections

The connection between the two brands started when Nikki and Alix met for dinner in Mallorca, where Alix was based. The two designers wanted to develop a special product that would incorporate the playful classics of KULE with the handcraft and folk art traditions of Alix of Bohemia.

The daisy motif was inspired by the iconic costumes of Marcel Marceau, as well as the exploded floral motifs of 1970s Marimekko and Ossie Clark. Alix told with me that she came across a poem years ago when she was living in Hong Kong entitled “Falling Flower,” and the visual always stuck with her: the romance of the falling flower, creating a shower of joy in the cycle of the seasons. The rainbow centers are a a playful nod to pop art and bring the poem to life across the capsule. 

This collaboration took over a year during the pandemic, and over 5,000 individual daisies were hand cut, and stitched in India, and then sent to Portugal for attachment. Quite an amazing feat, and a labor of love 🌼 ❤️.

KULE x Alix of Bohemia Spring 2022 Collection
KULE x Alix of Bohemia Spring 2022 collection Raleigh sweatshirt and Shorts

Shop the entire KULE x Alix Bohemia collection here

Who Wants Take Out? The Story Behind KULE’s Happiest Collection

Along with our iconic stripes, the smile has become a core part of KULE’s identity. Smiles have always been a part of Nikki’s collections, dating back to her kid’s collections in the early 2000s. Our latest versions were inspired by that friendly motif on take out food bags, first added to a canvas bag. A bestseller, we’ve grown the collection to include tees, accessories, and most recently sweatshirts and hats. With so many new pieces, Take Out is on the menu for Spring, and that’s something to certainly smile about 🙂.

The Take Out Tote

The Take Out Tote

The Modern Take Out

The Modern Take Out

The Oversized Take Out Hoodie

The Oversized Take Out Hoodie

The Take Out Sock

The Take Out Sock

The Take Out Kap

The Take Out Kap

The Take Out Bucket

The Take Out Bucket

The Raleigh Take Out

The Raleigh Take Out

The Take Out Pouch

The Take Out Pouch

The Take Out Kap

The Take Out Kap

The Take Out Collection started with the canvas bags, tee, and socks, all of which have garnered a large following and fandom, seen below on editors and influencers across Instagram, dressed up or down, worn day or night.

take out bag for KULE 2017 photoshoot
From a KULE photoshoot in 2017

When I asked Nikki “Why take out?” she told me she made KULE’s very first Take Out product on a canvas tote years ago because she thought it was funny to make the infamous take out bag into in a real, re-usable bag. And who doesn’t like take out any and every day of the week? People started to carry it and recognize it, and it soon gained popularity. Next came the best-selling tee and socks, which became favorites, too. KULE’s goal as a brand is to make people smile, and this growing collection of Take Out products does just that. It’s not your average smile though, and is recognizably KULE with a distinct graphic and message printed on quality product for which you know and love the brand 🙂.

Have something to smile about — check out the entire KULE Take Out Collection.

Presenting: KULE’s First Spring Drop

Just when you think the frigid grey days of winter will never end, you feel the first signs of Spring: longer days, milder temperatures. It feels like you’re shedding more than just your giant puffer coat when you step outside in a fresh new knit, no extra layers. To celebrate, we present the early Spring drop. Nikki was inspired by art, design, and, of course, stripes. Read on to get a taste for her recipe 🙂.

Art and design are a key source of inspiration for Nikki, who sent me some works she used as inspiration for this early Spring collection. What you need mid-February is clothing that makes you happy. From color to shape, you can see the joy in art that translates to KULE designs. Literally, with plenty of smiles, even in unexpected places (like elbow placements on a collared knit!)🙂.

Speaking of smiles, with this new drop, KULE has expanded the iconic Take Out collection to more accessories, knits, and even a hoodie and a crewneck sweatshirt. Smiles intertwined with classic clothes, and plenty of stripes, is in KULE’s DNA and comes through in this collection.

The Fellini

The Fellini

The Modern Take Out

The Modern Take Out

The Oversized Take Out Hoodie

The Oversized Take Out Hoodie

The Raleigh Take Out

The Raleigh Take Out

The Take Out Kap

The Take Out Kap

Some of the classic pieces include: The new White/Royal Blue striped shirts (not unlike the colors in Tanya Ling’s 2018 piece Stone Love); The Tatum sweater, a best-selling, chunky 100% cotton sweater perfect worn with jeans all spring or over a tee on a chilly summer night; and the new cable knits (also 100% cotton) — The Paris being short sleeved with a collar and Mirabelle, long-sleeve with a mockneck, both in cream or navy — are elevated, but functional, a pillar of KULE.

Using classic colors in pattern (stripes!), makes an outfit interesting, even nostalgic, as you see with iconic stripe wearers both in fashion and design (think Pablo Picasso or Paul Newman).

The Classic - White/Royal Blue

The Classic – White/Royal Blue

The Tatum

The Tatum

The Mirabelle - Cream

The Mirabelle – Cream

The Paris - Navy

The Paris – Navy

The Lennon - Cream/Navy

The Lennon – Cream/Navy

Left: Pablo Picasso,1954, via Museo Picasso; Right: Paul Newman, via The Gentleman’s Journal

Nikki showed me this interior shot of a Beverly Hills home by designer Billy Cotton via Architectural Digest. It emulates the ideal classic-meets-modern design using vintage elements (such as Tito Angloli chairs from 1889) with art by Laura Owens and Tracey Emin. It’s an airy, but cozy space with happy colors. It looks to the old and the new, not unlike the KULE collection of classic stripes and luxurious materials with a modern twist you’ll keep coming back to.

The Roman - Grain

The Roman – Grain

The Nola - Cream/Navy

The Nola – Cream/Navy

The Syd - Navy

The Syd – Navy

The Paris - Cream

The Paris – Cream

The Boyfriend - White/Royal Blue

The Boyfriend – White/Royal Blue

Beverly Hills home by designer Billy Cotton via Architectural Digest

Check out KULE’s entire first spring drop here.

A Very Kule Guide to NYC Shopping

Shopping in person can be overwhelming, and shopping in New York City is like an endless concrete maze if you don’t know where to go. Lucky for us, Nikki has a list of her favorite spots that will help guide you to the finish line. We will be starting, of course, at the KULE Rockefeller Center Store where there are clothing and accessories to make you smile. We’ll take you to Central Park, Little Italy, SoHo, Tribeca, and Williamsburg. It’s a guide to bookmark, whether you’re looking for a last minute gift, or want to shop for yourself.

We start on Fifth Avenue, at Rockefeller Center with the KULE Store (610 Fifth Avenue). You will find both classic KULE pieces for which you know and love the brand (the bestselling Sinclair cashmere cardigan, striped tees, and the Take Out tee) along with special seasonal items (hearts for Valentine’s Day anyone?).

Walk north a couple of blocks to MoMA Design Store (11 W 53rd Street) where you will find colorful, modern designs from an array of brands. Then, east by Central Park is Bergdorf Goodman (754 Fifth Avenue), which is like a giant specialty store carrying the most unique pieces, from home to accessories, that you won’t find everywhere.

KULE Rockefeller Center Store
The Sinclair

The Sinclair

The Modern Long

The Modern Long

The Modern Take Out

The Modern Take Out

The Oversized All Over Heart Sweatshirt

The Oversized All Over Heart Sweatshirt

The All Over Heart Medium Tote

The All Over Heart Medium Tote

The Modern Long

The Modern Long

The Take Out Sock

The Take Out Sock

Nikki likes to shop in stores that are specialty rather than mega-brands so you can find items you won’t see everywhere else. These are stores that have amazingly curated product. Further uptown on the East Side is Ludivine (764 Madison Avenue), a luxury women’s boutique that offers a curated selection of international and domestic designers.

Then swing down to Dover Street Market (160 Lexington Avenue), a showcase of high-end clothing & amazing artistic displays, to find a very special, stand-out piece from a slew of cool designers from around the world.

Downtown in the NoLiTa area is Oroboro (217 Mott Street), a small and delightful womenswear boutique featuring rare & emerging designers you won’t find elsewhere. A few steps down Mott Street is Westerlind (29 Spring Street) which Nikki loves for their cool outdoorsy gear from different brands from around the world. No 6. Store (8 Centre Market Place), sits on a Little Italy side street, and, while No. 6 has garnered a cult following for their handmade shoes (most notably clogs), favorite pieces they sell are from their group of curated vintage and European designers shoes, apparel, and accessories.

Looping over to SoHo’s West Broadway area is What Goes Around Comes Around (103 Wooster Street), which sells an amazing curation of designer pieces. If you’re looking for that ’90s top, chain belt, or baguette bag, this is your place.

Downtown a bit further in TriBeCa, is a store Nikki loves. La Garçonne (465 Greenwich Street) is a loft-like shop where you’ll find many hard-to-find brands that are both classic and ones that are more obscure. Their curation of clothing, accessories, and home goods is thoughtful and unique, all on display in a gallery-like brick-and-mortar space.

La Garçonne photographed by Dean Kaufman/NY Times

And if you’re up for an adventure, Malin Landaeus Vintage (157 N 6th Street) is just over the Williamsburg Bridge. Founder Malin, who is a vintage archive consultant, and her daughter personally select each piece, with a focus on the ’60s and ’80s. You’ll find perfectly raw denim, outerwear, and soft leather boots sourced from France.

You can of course also shop online 24/7 on KULE.com 😉.