And Just Like That… Fall is Here

With the unofficial end of summer behind us, it is full speed ahead into Fall. Here at KULE, we’ve been excited for this season since we photographed the collection and got our first peek into Fall 👀, several months ago. It’s filled with colorful stripes, collegiate knits, and tons of cozy layers. And yes, pasta and corn are on the menu 🍝 🌽. Read on below for a behind-the-scenes look into the making of KULE Fall.

In characteristically KULE style, we’re knee-deep in stripes this Fall
Our Fall collection features collegiate knits like this crewneck sweater, styled with our everyday button-down shirt and updated trench coat.
Before every shoot, we do a “style-out” at our office where Nikki conceptualizes looks to then be perfected on set. We get even more excited about the clothes and ways to wear them, too
The Bryce

The Bryce

The Rox Trench

The Rox Trench

The Hutton Button-Down Shirt

The Hutton Button-Down Shirt

Miu Miu Loafers

Miu Miu Loafers

Officine Générale Trouser

Officine Générale Trouser

Photographer Mei Tao brings the energy on set with our megaphone prop 📣
Megaphone seen here! Every Fall we introduce a new reversible puffer vest, a bestseller year after year. It’s styled here with our new striped henley, and bestselling bucket hat
The Chandler Puffer Vest

The Chandler Puffer Vest

The Margaux Ribbed Henley

The Margaux Ribbed Henley

The Bucky Hat

The Bucky Hat

The All Over Striped Tote

The All Over Striped Tote

Wales Bonner x Adidas Sneakers

Wales Bonner x Adidas Sneakers

The set is always carefully considered in our shoots. We choose a location (this one was in Brooklyn) and build the rest from there. This is the backdrop for our pasta-themed group 🍝 designed by Cecilia Elguero
Model Nadine Ammeraal catching the light in striped silk at our KULE “Trattoria
The Modern Cacio e Pepe T-Shirt

The Modern Cacio e Pepe T-Shirt

The Striped Ponza Silk Shirt

The Striped Ponza Silk Shirt

The Cacio e Pepe Kap

The Cacio e Pepe Kap

The Elba Pareo Silk Wrap

The Elba Pareo Silk Wrap

Sleeper Shearling Slides

Sleeper Shearling Slides

Nikki designed the pink group long before she knew pink would be on the cover of nearly every magazine. This multi-pocket colorblock fleece was a bestseller last Fall, so we brought it back in two different colorways for 2022
The Beanie Fleece Colorblock Jacket

The Beanie Fleece Colorblock Jacket

The Modern Striped T-Shirt

The Modern Striped T-Shirt

The Yale Sweater

The Yale Sweater

The Striped Rugby

The Striped Rugby

The Capucine Cardigan

The Capucine Cardigan

The Alvise Vest

The Alvise Vest

The Russell Cardigan

The Russell Cardigan

The Darcy Vest

The Darcy Vest

The Patch Rugby

The Patch Rugby

The Rugby

The Rugby

The Joey Polo Knit

The Joey Polo Knit

Models Nadine and Jelixza twinning on set. We loved pairing our models together to show how the same item can look two different ways
Our pink color palette and Nadine’s natural beauty are magnified by Summer Tran and Susie Lee’s makeup
More twinning! This time in checks, which are sprinkled throughout the Fall collection. We love patterns! And here, it’s perfectly paired with our new puffer wrap scarf
Here we style-out another chock-full-o-checker look in the KULE office kitchen (note the fridge) 😂
The Check Raleigh Sweatshirt

The Check Raleigh Sweatshirt

The Check Sweatpant

The Check Sweatpant

The Gigi Puffer Scarf

The Gigi Puffer Scarf

The Check Raleigh Sweatshirt

The Check Raleigh Sweatshirt

The All Over Check Tote

The All Over Check Tote

The Silk Mischa Check Scarf

The Silk Mischa Check Scarf

The Check Bucket Bag

The Check Bucket Bag

The Check Dress Sock

The Check Dress Sock

KULE Fall 2022 knee-high striped socks
Our new and incredibly fun knee socks
The socks also come in one of our feature colors for September: Forest Green. They’re styled here with our new jacket, which is a hybrid between a trench and a peacoat and perfect for layering
The Smile and Stripe Knee High Sock

The Smile and Stripe Knee High Sock

The Smile and Stripe Knee High Sock

The Smile and Stripe Knee High Sock

The Cosmo Peacoat

The Cosmo Peacoat

The Russell Cardigan

The Russell Cardigan

The Patch Rugby

The Patch Rugby

And finally: it’s corn! Nikki used corn as a theme in the Fall collection, coincidentally designed long before the viral Corn Kid 🌽.

Corn and checks: I can’t imagine a more beautiful thing 🌽 🎶
We even scored a jumbo corn stool, seen here in tow on the way to the photoshoot. We actually did a call out on Instagram to see who had one to lend just days before, and the KULE community came through 🌽

And if you haven’t seen our Corn video yet… you’re welcome.

The Corny Raleigh Sweatshirt

The Corny Raleigh Sweatshirt

The Corny Sock

The Corny Sock

Third Drawer Down Giant Corn Stool

Third Drawer Down Giant Corn Stool

Check out the full KULE Fall collection at KULE.com or any of our three stores to experience it in person 🍝 🌽 🏁 🍂.

Photographed by Mei Tao
Modeled by Nadine Ammeraal and Jelixza Reyes
Styled by Haesther Shnay assisted by Ariel Matluck
Set Design by Cecilia Elguero
Hair and makeup by Summer Tran assisted by Susie Lee

Colorful in KULE with Stylist Shelley Young and her Daughter Penny

We asked Brooklyn-based wardrobe stylist Shelley Young (and her adorable two-year-old daughter Penny), who styles many of KULE’s photoshoots, to put together some stripe-filled outfits to inspire your summer dressing. Peep below for some fun looks courtesy of Shelley and little Penny 🙂☀️.

Shelley is a master at styling proportions. She pairs sweatpants with a crochet bra, or terry shorts with a striped tee and blazer. She also happens to have an adorable two-year-old daughter, Penny, whose style is enviable. 

Stylist Shelley Young and Penny styling KULE Summer 2022 Sale crochet bra and sweatpants
“So far, Penny lets me dress her and isn’t picky about any of it yet. I try to explain why we pair certain pieces together, why things work or don’t work, and I’ll give her choices to pick from. She likes clothing that she can talk about, so I try to call out all the details in order to win her over. All of this is purely a selfish effort to keep her happy while I continue to dress her in everything cute.” – Shelley

Shelley is wearing KULE Camille crochet top, Leif crochet hat, and sweatpants, and Chanel sandals; Penny is wearing KULE Kid’s Rugby, handmade yellow bloomers, and Salt Water sandals

I always love the way Shelley mixes vintage and contemporary clothing. Her KULE terry shorts look so cool with our spaghetti tank + her bright green vintage blazer and sandals.

“I am a vintage junkie. I get a major thrill when I find something special for dirt cheap. Of course, that is nearly impossible in NYC, so I get my treasure hunting kicks when I travel. I love supporting small businesses, both locally (like KULE!) and online (Etsy and The RealReal are my happy place), and I try to do my part to heal our planet by buying used. Penny also wears a lot of vintage (mostly mine from when I was little, but also from Parachute, a wonderful little shop in Brooklyn) mixed with her favorite NYC brands, like KULE.” – Shelley

Shelley is wearing KULE Spaghetti Tank and Terry Venus Shorts, vintage blazer, and vintage Valentino peep toe flats; Penny is wearing a vintage swimsuit
The Terry Venus - Lemon

The Terry Venus – Lemon

The Terry Venus - Poppy

The Terry Venus – Poppy

The Terry Venus - Blue

The Terry Venus – Blue

The Terry Venus - Pink

The Terry Venus – Pink

The Terry Venus - Cream

The Terry Venus – Cream

Shelley goes for cotton and silks for summer. She says she likes flowy, breezy, and slinky. Muumuus, or tiny tops with loose high-rise shorts, and a crisp oxford or oversized blazer as a layer on everything for daytime. 

“I am totally into the late 90’s early 00’s fashion that has come back around. Always lots of gold jewelry and tiny belts. And perfect sandals/slides and vintage baguettes à la SATC Season 2 + 3. Plus, most important of all, a summertime tan.” – Shelley

Shelley is wearing KULE Terry Venus shorts, red St. John knit blazer, vintage silk tee, and vintage Fendi ballet flats; Penny is wearing KULE Riley tee, Soor Ploom shorts, Parachute Brooklyn straw hat, and Salt Water sandals

With her two jobs – mom and stylist – her “to-go bag” looks very different day-to-day. As a mom, snacks are always in tow. “This child love to eat,” she told me. Also a portable plastic toilet and natural cream or salve (Penny likes to rub it on herself and her dolls). 

“I have to set boundaries for myself and outside of those boundaries I have to let go of control. Which isn’t easy to do. I feel guilty for choosing myself or Penny over work. Before having Penny, working was so easy – the hustle, the dedication, the focus. Now not so much. At the end of the day I want to be proud of the choices I made, and that looks a lot different as a mom.” – Shelley

Shelley is wearing KULE Terry Venus shorts, vintage Gianni Versace cropped tee, By Malene Birger tan blazer, and Chanel slides; Penny is wearing KULE Charley tee, vintage handmade brown pants (made by Shelley’s grandma when she was a toddler), Capezio ballet shoes, and vintage barrette

As a stylist, Shelley always has bras, double-sided tape, all sorts of scissors and snips, a billion safety pins, lint rollers… so many things that she says her main kit bag weighs 70 pounds. 

Shelley loves to cook and says it’s a meditation for her. She enjoys making tamales, her aunt’s red rice and tomatillo salsa, and her mom’s guacamole. She always makes southern black eyed peas and collards and cornbread for New Year’s Day (a tradition she carries with her from growing up in Texas). On days when she has less time to cook, she makes a lot of salads. Penny loves tomatoes, cucumbers, avocado, charcuterie plates (chic!), peas, broccoli, fruit, and bread. She also adores smoothies.

On the days that I don’t work, we spend most of our time outdoors or on the go. Usually breakfast at home…and then we are off to Brooklyn Bridge Park or Governor’s Island (NYC’s best kept secret), the Rockaways, or a nearby playground. We will picnic or eat somewhere with an outdoor space. We try to get out of town as much as possible. We are going to do a little roadtrip in California this month to see all our friends (my husband Ross and I lived in San Francisco before moving to NYC).” – Shelley
The Camille

The Camille

The Leif

The Leif

The Moon

The Moon

The Organic Sweatpants

The Organic Sweatpants

The Kid's Rugby - Pink/Poppy

The Kid's Rugby – Pink/Poppy

Because Shelley handles clothes more than most and is a mom, I asked her what detergent she uses to keep her clothes long-lasting. She told me she has always used ECOS detergent and their OXO-Brite stain remover, but was recently introduced to Dreft Stage 2 for Active Babies and Miss Mouth’s stain treater by her friends who live in Upstate NY, and may have to switch over. 

“I believe it is very important to take care of your clothing, so our house is always soaking something (everything) to get Penny’s stains out.” – Shelley

Inspired by Shelley and Penny? Shop their outfits! And don’t forget to make a smoothie in honor of Penny this week 🙂.

What’s in Your Tote?

The KULE tote is an oversized canvas bag, made in the USA, that has been a staple and favorite of schleppers alike for years. You will always find Nikki carrying one, if not two of these around. As Chloe Fineman said, “It’s very sturdy and a little cheeky and a little funny…It can carry a shocking amount of stuff.” We asked some of our kulest friends to spill their totes for a little insight into just how much baggage they carry 😉. 

Nikki Kule, Founder of KULE, based in NYC

You will never not see me with a giant tote, I am always schlepping samples back and forth from my apartment to the office. It is also handy for groceries, or any other last minute purchases. And, for the summer, it is the best travel beach tote. I basically can’t live with out it.

Lore Laporte, Graphic Designer, Needle Felt Artist, based in Belgium

I use my KULE totes all the time. They are beautiful, are the right size, and can carry a lot of weight. Sometimes I even carry our baby Frankie in it. I almost always take: my vintage Delvaux wallet, my KULE face mask, perfume, cookies, clip-on sunglasses, some wool and needles, an Eddie Wollie newspaper, and something I’m working on. We are remodeling our house, so lately I am always walking around with material samples as well.

Katie Sturino, Founder of Megababe, Author of Body Talk, Host of Boob Sweat Podcast, based in NYC

I never leave the house in summer without my Megababe thigh rescue, a hair clip to put my hair up in case I get hot, my AG1 to keep my immune system booster and my hand sani! I also like to bring a bright lip (this one is Cle de Pea) bc I don’t wear much make up in the summer (I just sweat it off!), and I like to bring a book in case I get stuck waiting somewhere and I don’t want to endlessly scroll!

Marianne Theodorsen, Digital Creator, based in Norway

I always carry a lot of stuff. Wallet, phone, airpods, and things for my lips are always with me. Today, I also have my sunnies and an umbrella due to the highly unpredictable weather.

Mei Tao, Photographer, based in NYC

I use my tote as my purse and carry-all for the day. I put all my essentials in a smaller bag so I can get to it quickly (glasses, hand cream, mask, eye drops, chapstick, keys, wallet, pen, notepad, earbuds and portable phone battery). If I pick up things along the day, I already have a bag to put it all in. No more collecting unnecessary bags! 

Jim Kuerschner, President of KULE, based in Brooklyn and Bellport, NY

I’m always schlepping back and forth between Brooklyn and Bellport, and these totes are the perfect things to carry all my s#!t. My husband and I normally have a tote for our stuff, and a tote for the dogs. And then of course a tote to store my ever-growing collection of totes 🙂

The Take Out Tote

The Take Out Tote

The All Over Striped Tote

The All Over Striped Tote

The Over The Shoulder Tennis Tote

The Over The Shoulder Tennis Tote

The All Over Gingham Tote

The All Over Gingham Tote

The Good Boy Tote

The Good Boy Tote

Shop the entire KULE tote collection and tag us with your own bag spill 🙂.

Behind the Scenes of the Happiest Home Collection 🙂

It was a dream of KULE’s to work with a home brand and what’s better than West Elm? West Elm’s timeless design paired with KULE’s playful and colorful aesthetic is the perfect combination. We’re taking you behind the scenes of the making of the happiest home collection, with product and a full set and team chock full of smiles and stripes. 

kule west elm 2022 behind the scenes
Photographer Mei Tao — who photographs all of KULE’s editorials — shot the campaign. We wanted the imagery to mirror the playfulness and creativity of our fashion shoots.
kule x west elm clothes line with bath mat and towels in striped room
We built a clothes line using the KULE x West Elm Smile Bath Mat, Beach Towels, and added some of our classic KULE product, too.
A welcome mat, with a KULE saying
Square Smile Bath Mat

Square Smile Bath Mat

Have a Nice Day Beach Towel

Have a Nice Day Beach Towel

O HEY Doormat

O HEY Doormat

O HEY Beach Towel

O HEY Beach Towel

O HEY Border Bath Mat

O HEY Border Bath Mat

We’ve added our signature stripes, smiles, and colors to this limited edition KULE x West Elm collection, all in the spirit of bringing more joy to your home (or the beach) 🙂 (Photographed by Mei Tao)
The making of the set — furniture fully wrapped in KULE fabric
Accompanied by a KULE wardrobe of stripes
We took the team and some happy towels to the roof to get the shot (Photographed by Mei Tao)
Towels and bucket hats complimented perfectly by the NYC sky (and apple boxes)
And an extra set of hands
A KULE pillow mountain (Photographed by Mei Tao)
The “pillow mountain” set involved 20+ pillows.
Did you spot the person in the middle? It’s Prarna, from the KULE team!
Have a Nice Day Pillow Cover

Have a Nice Day Pillow Cover

Stripe Round Floor Cushion

Stripe Round Floor Cushion

Reversible Stripe Pillow

Reversible Stripe Pillow

Stripe Round Floor Cushion

Stripe Round Floor Cushion

O HEY Pillow

O HEY Pillow

Nikki Kule in fully striped room, where else? (Photographed by Mei Tao)
For Nikki’s KULE x West Elm “living room” set, the team transformed the space in stripes and wrapped West Elm vases and furniture in KULE fabric to accompany the product.
We wanted to create the kulest version of your home, a happy place where your new KULE x West Elm will live. As we say: classic clothes — and now home accessories — with a happy wink 😉
kule x west elm group photo in stripes and striped room
The Class of KULE x West Elm 2022 🙂. We made sure everyone went home in KULE striped tee.

Shop the full KULE x West Elm collection here and read Nikki’s interview about the collab here.

Thirsty? Try Our Lemonade Recipe 🍋

You know us for our signature poppy and royal blue, but every season we have a signature color that really pops. This season, that color is lemon 🍋. With lemon, you can dress head-to-toe citrus, or add pops of color to your outfit. Read on to see how to add some lemonade to your life and wardrobe. 

Just a splash of lemon with the KULE Baja Lemon tee styled with KULE Shorts in white/royal. A little bit goes a long way.

Why lemon? As always, Nikki was inspired by art.

Playful sayings as direct as a lemon’s flavor. Art by @davidshrigley
Stripes, of course! Art by @alexeaglestudio

Specifically, the contrast of colors, tablescapes, and — in classic KULE fashion — stripes.

A summer tablescape. Banksias and San Pellegrino by @jotilker_art
Just a squeeze! Still Life with Lemon & Glass, 1974, Roy Lichenstein via Artsy

She also looked to photography and design when thinking how far a sip (just a touch), or full glass (a full outfit) of lemon(ade) can go 🍋.

Head-to-toe lemon. Photograph by @antoineharinthe
A lemon lounge spot. Interior by @tigmitrading

With KULE, you can shop lemon-colored terry, stripes, and graphic tees to go full-on lemon, or add just a touch of citrus to your look.

The Terry Serena

The Terry Serena

The Baja Lemon

The Baja Lemon

The Malibu

The Malibu

The Terry Franny

The Terry Franny

The Terry Venus

The Terry Venus

The Baja

The Baja

The Modern Lemon

The Modern Lemon

Styling with this bright, cheery color is so fun. It’s the perfect accent to a spring or summer outfit. Even just a little bit goes a long way.

The Courtside Sock

The Courtside Sock

Bottega Veneta Twist Earrings

Bottega Veneta Twist Earrings

Hereu Ancora Sandal

Hereu Ancora Sandal

Moscot Shtarker Sunglasses

Moscot Shtarker Sunglasses

Bode Champlain Bucket Hat

Bode Champlain Bucket Hat

The KULE Rockefeller Center store has embraced the citrusy happiness, too 🍋 🙂.

Care for a glass 🍋? Shop the whole collection at KULE.com.

How to Show Mom She’s the Best 💕

Moms are the best. They’re who you call, who you learn from, who advises you, and who is simply always there. Here’s a little reminder to show your mother–or mother figure–in your life how much you appreciate them, plus some suggestions on the kulest gifts to get them.

KULE Mother's Day 2022 Nikki Kule and daughter Sydney

A mother who listens — always — gives endlessly. And she deserves to be given back to! With tons of love, of course, but gifting her something that will make her feel thought of, is always a good idea.

KULE Mother's Day 2022 phone calls

Here are some very special pieces to consider, including The KULE x Alix of Bohemia tee in a classic stripe with hand-embroidered (with love) flowers.

The Alix of Bohemia Boyfriend

The Alix of Bohemia Boyfriend

Lizzie Fortunato Necklace

Lizzie Fortunato Necklace

The Mischa Silk Scarf

The Mischa Silk Scarf

AYTM Varia Tall Vase

AYTM Varia Tall Vase

The Tatum

The Tatum

KULE Mother's Day 2022 teach the classics

Moms are great at choosing out favorite old movies and books, heritage brands, and life tips that never go out of style. Here are some other classics we think she’ll love.

The Sinclair Cashmere Cardigan

The Sinclair Cashmere Cardigan

Hatton Labs Silver Tennis Bracelet

Hatton Labs Silver Tennis Bracelet

The Take Out Tote

The Take Out Tote

Montblanc PIX Black Ballpoint Pen

Montblanc PIX Black Ballpoint Pen

The Classic Tee (Buy 2, Get 20% Off)

The Classic Tee (Buy 2, Get 20% Off)

KULE Mother's Day 2022 being colorful

She helped you develop and show your colorful stripes. Hers should shine bright, too.

The Octavia Cardigan

The Octavia Cardigan

La DoubleJ Porcelain Dessert Plate Set

La DoubleJ Porcelain Dessert Plate Set

KULE x Arizona Love Trekky Sandal

KULE x Arizona Love Trekky Sandal

Assouline 'Amalfi Coast'

Assouline 'Amalfi Coast'

The All Over Striped Medium Tote

The All Over Striped Medium Tote

KULE Mother's Day 2022 best friends

Mom is the greatest friend of all, so here are some ways for you to spend time together (or adorably match!), best friend-style.

The Modern Long (Buy 2, Get 20% Off)

The Modern Long (Buy 2, Get 20% Off)

SK-II Facial Treatment Mask

SK-II Facial Treatment Mask

The Courtside Sock (3+ for $75)

The Courtside Sock (3+ for $75)

Campbell-Rey x Laguna B Wine Glass Set

Campbell-Rey x Laguna B Wine Glass Set

The Roman Recycled Cashmere Polo

The Roman Recycled Cashmere Polo

KULE Mother's Day 2022 Nikki Kule and her mother