One Tote: Six Outfits

It’s almost Memorial Day Weekend, the official start of summer ☀️. That means Summer Fridays and weekend getaways. We happen to have a canvas tote that is basically made to support your packing. Whether traveling via the Hampton Jitney, the train, or packing up a car, you want to keep it easy. In just one tote, we have made six outfits to take you through the weekend looking the absolute kulest.

KULE summer packing tote collage

Packing six full outfits in one tote takes work, so to help you, we have a formula. You want to pack roughly 3/4th mix-and-match basics and the other 1/4th statement pieces. Also, you must be smart about what you wear on travel day! It should be an outfit with pieces you can re-wear for the rest of the weekend.

Travel Day

KULE summer packing travel day outfit collage

You will want this outfit to be comfortable but re-workable. The Suki pant keeps your legs covered and paired with an easy ribbed tank under a sweatshirt (this one’s Nikki’s go-to when she travels), you’re ready for any AC your train/bus/car will blow at you. You will wear your most versatile sneakers, one of the two shoes you have in tow. And most importantly, all of these pieces will work with the other elements in your tote, too.

The All Over Striped Tote

The All Over Striped Tote

The Suki Pant

The Suki Pant

The Raleigh Sweatshirt

The Raleigh Sweatshirt

The Ribbed Len Tank

The Ribbed Len Tank

Adidas Sambas Sneakers

Adidas Sambas Sneakers

Delarge Streams Sunglasses

Delarge Streams Sunglasses

Two Daytime Looks

KULE summer day look collage

Your days can look different based on where you’re going, but let’s assume you’re going somewhere casual, has a bit of walking, and where it is necessary to always have a swimsuit, just in case. You want to wear distinctly different outfits because what’s the fun in re-wearing the same look?

For Day One, when you’ll explore and walk a bit: a knit tank, terry shorts, and sneakers. For Day Two when you’ll hang by the beach/pool: your ribbed tank, pareo (which you can tie a multitude of ways), slide sandals, and little raffia bag that is big enough to hold a small sunblock and lipstick. If you head to the boardwalk restaurant, you’ll still look chic and put together.

The Gio Tank

The Gio Tank

The Venus Short

The Venus Short

The All Over Striped Tote

The All Over Striped Tote

Adidas Sambas Sneakers

Adidas Sambas Sneakers

Delarge Streams Sunglasses

Delarge Streams Sunglasses

The Silk Elba Pareo

The Silk Elba Pareo

The Ribbed Len Tank

The Ribbed Len Tank

Khaite Olivia Raffia Bag

Khaite Olivia Raffia Bag

Ray-Ban Aviator Sunglasses

Ray-Ban Aviator Sunglasses

Saint Laurent Slide Sandals

Saint Laurent Slide Sandals

Two Dinner Looks

Thank goodness it’s summer again because there is nothing like having dinner outside by the beach. You’ll have two very different looks: one from those classic pieces you packed and the other utilizing the fun statement ones.

For Dinner Look One, wear your Suki pants + knit tank + slide sandals. You’re a neutrals lady. For Dinner Look Two, you keep your company on their toes and wear a colorful striped skirt (it’s so comfy no matter how much seafood you eat) + crisp 100% cotton button-up shirt + colorblock cardigan over your shoulders. Your neutral slides and little bag are pulling their weight this trip.

The Remus Cardigan

The Remus Cardigan

The Celeste Skirt

The Celeste Skirt

The Hutton Shirt

The Hutton Shirt

Khaite Olivia Raffia Bag

Khaite Olivia Raffia Bag

Saint Laurent Slide Sandals

Saint Laurent Slide Sandals

The Gio Tank

The Gio Tank

The Suki Pant

The Suki Pant

One Brunch or BBQ Look

KULE summer packing bbq collage

If you have a social day event, you want to look put together but still casual. That’s KULE’s sweet spot! Bring your terry shorts back out, but this time pair them with your ribbed tank and your lightweight cotton button-down shirt that’s not too heavy, but will still keep you covered in case the festivities keep going after the sun goes down. Your big tote will come in handy to carry a swimsuit, sandals, and a towel if the day takes you back to the water, too 🌊.

The Hutton Shirt

The Hutton Shirt

The Ribbed Len Tank

The Ribbed Len Tank

The All Over Striped Tote

The All Over Striped Tote

The Venus Short

The Venus Short

Adidas Sambas Sneakers

Adidas Sambas Sneakers

Ray-Ban Aviator Sunglasses

Ray-Ban Aviator Sunglasses

Eres One-Piece Swimsuit

Eres One-Piece Swimsuit

Saint Laurent Slide Sandals

Saint Laurent Slide Sandals

So with just 3 tops, 3 bottoms, 1 cardigan, 1 sweatshirt, 2 bags, 2 shoes, 1 swimsuit, 1 pareo, and 2 pairs of sunglasses, you have 6 different looks. The only last question is: are you a roller or a folder? Happy travels 🙂

Orange You Glad it’s May?

Now that it’s finally May, we can start getting excited for summer, which is especially fun at KULE this year. The story behind every collection — from Nikki’s inspiration and design to the final stages of photoshoot planning and producing — is so exciting to see come to life. We shot the collection at Ocean Beach Club in New Jersey this year. With the cabana stripes, fruit colors, and colorful crochet, the beach club was a perfect backsplash for the collection. See below for a quick recap, from Nikki’s inspiration to the final behind-the-scenes shots that will make you smile all season long 🙂.

Orange you glad it’s May? 🍊 Keep an eye out for our new catalog coming to a mailbox near you 📬.

The collection is filled with fruit-colored prints, graphics, and stripes. Nikki is always inspired by her travels, art, and design; this collection is no different.

Georges Rohner citrus art
Georges Rohner.“La bataille d’oranges” (Battle of the oranges). 1968
Nan Goldin David by the pool at the Back Room, Provincetown, 1976
Nan Goldin. “David by the pool at the Back Room, Provincetown.” 1976

David Shrigley orange art
Art by David Shrigley via @davidshrigley
The Modern KULE Orange Slice

The Modern KULE Orange Slice

The Silk Mischa Orange Slice Scarf

The Silk Mischa Orange Slice Scarf

The Modern Long

The Modern Long

The Celeste

The Celeste

The Remus

The Remus

The Tank

The Tank

The Terry Beck

The Terry Beck

A citrus palette cleanser! From “KULE Slice” graphics to keep the season cheery, to peachy cabana stripes that are the kulest, this group is filled with color.

KULE SS23 cabana stripes
Nothing more summery than a cabana stripe
KULE SS23 Behind the scenes cabana umbrella
Ocean Beach Club was the perfect place to shoot with its beach wood and pool umbrellas
collagerie cabanas
What’s more KULE Summer 2023?
Photo by Polly Alexander via @collagerie
The Hutton Oversized Shirt

The Hutton Oversized Shirt

The Reine Short

The Reine Short

The Wynn

The Wynn

The All Over Striped Tote

The All Over Striped Tote

The Quinn

The Quinn

And speaking of fruit… as we reach the summer months, strawberries are in season, and they will be all over the table so very soon.

Patti Smith via @70sdaily
drink painting by Maria Joannou
Art by Maria Joannou via @mjoannou
India interior with red
Marie-Anne Oudejans’s private apartment in Jaipur via Architectural Digest
Photo courtesy: François Halard/Marie-Anne Oudejans. Styling: Carlos Mota

And so we did just that — we had a picnic! A strawberry picnic!

KULE spring gold and lavender polo
Have a seat at the KULE picnic! Featuring our new Buell polo in gold and lilac + strawberry bucket hat
It’s the little things! Props always make our shoots very on-brand and fun
The Strawberry Bucket Hat

The Strawberry Bucket Hat

The Buell

The Buell

The Strawberry Spaghetti Tank

The Strawberry Spaghetti Tank

The Raven

The Raven

The Strawberry Tote

The Strawberry Tote

The Strawberry Tina

The Strawberry Tina

The Strawberry Reine

The Strawberry Reine

The Strawberry Sock

The Strawberry Sock

I guess we have a thing for fruit 🍓 🍊 🍒

And we also have crochet! It’s the perfect material for when you want an elevated piece like a sweater that won’t make you sweat. We’ve been working with crochet for a few seasons now, and our customers love to style it alongside their other KULE pieces which we always love to see. Featuring KULE colors plus lavender and pink, we like to think of this crochet grouping as something fancy for summer.

KULE spring 2023 inspo Fancy contemporary art
Sadie Barnette. “Fancy.” 2022.
kule purple crochet look from spring 2023
Our Virginie crochet purple dress featured here is fancy at the Ocean Beach Club
The Virginie

The Virginie

The Esmee

The Esmee

The Raven

The Raven

The Esmee

The Esmee

The Moon

The Moon

The Leif

The Leif

The fun is in the process, and from inspiration to design to our carefully planned, styled, and propped photoshoots, we are always excited to show you these behind-the-scenes.

behind the scenes of KULE spring 2023 shoot collage

We’re just warming up ☀️. Browse the brand-new collection online and in stores 🙂. Happy summer!

Special thanks to our team!

Winter Wears from the Warehouse Sale

We love a reason to layer on sweaters and get cozy. And so, we put together some style inspiration for winter activities — from sipping hot chocolate at Serendipity to defrosting at Après-ski — all featuring pieces available in our first-ever Warehouse Sale at up to 70% off (and ending soon!). Grab your mug or wine glass and shop the sale ❄️.

Elizabeth Tamkin wearing Holly sweater for KULE Warehouse Sale Winter Styling

Whether or not you are good on skates, ice skating is a necessary embrace of winter. You must dress for the occasion, of course! We recommend going bright and cheery in our rainbow Holly sweater, worn with a turtleneck and stretchy pants. You will have enough layers to keep going until you’re a pro. Make sure to wear cozy socks with comfy but cute shoes that are not too hard to change out of. And if you happen to choose the Rockefeller Center ice rink, stop by the KULE store while you’re there 😉.

The Holly Sweater (on sale)

The Holly Sweater (on sale)

The Be You Not Them Sock (on sale)

The Be You Not Them Sock (on sale)

The Turtleneck (on sale)

The Turtleneck (on sale)

Ann Mashburn Pants

Ann Mashburn Pants

Le Monde Beryl Mary Janes

Le Monde Beryl Mary Janes

Few things are as magical as sitting at Serendipity in NYC and sipping their famous hot chocolate. When you go, dress like another NYC favorite — Harry Burns in When Harry Met Sally — in the Verne cable knit sweater with signature KULE trim. We love a twist on a classic.

The Verne Sweater (on sale)

The Verne Sweater (on sale)

The Turleneck (on sale)

The Turleneck (on sale)

Khaite Jeans

Khaite Jeans

Call It By Your Name Silk Scarf

Call It By Your Name Silk Scarf

The Row Boots

The Row Boots

Elizabeth Tamkin wearing Syd Blazer for KULE Warehouse Sale Winter Styling

Romance takes on a new level when it’s snowing outside on date night, but you must dress accordingly! Try layering the comfy cotton chic best-selling Syd blazer (now 50% off) over a cami with classic accessories and maybe some winter whites for contrast. The blazer has stretch, so you’ll look sharp but feel like you’re wearing a sweatshirt.

The Syd Blazer (on sale)

The Syd Blazer (on sale)

The Hutton Shirt

The Hutton Shirt

Raey Jeans

Raey Jeans

Hanro Cami

Hanro Cami

Laura Lombardi Necklace

Laura Lombardi Necklace

Toteme Boots

Toteme Boots

Elizabeth Tamkin wearing Capucine Sweater for KULE Warehouse Sale Winter Styling

We highly recommend going wine tasting with friends this winter weekend. It’s a particularly popular winter activity in the North East — who knew!? Dress happy in the Capucine cardigan sweater. In a colorful check print, you’ll be the coolest one keeping warm over a glass (or several) of wine 🍷.

The Capucine Cardigan (on sale)

The Capucine Cardigan (on sale)

Ralph Lauren Denim Shirt

Ralph Lauren Denim Shirt

Vintage Levi's Jeans

Vintage Levi's Jeans

Wolf Circus Pearl Necklace

Wolf Circus Pearl Necklace

Vintage Hermès Boots

Vintage Hermès Boots

Elizabeth Tamkin wearing Sven sweater for KULE Warehouse Sale Winter Styling

We cannot discuss winter dressing without talking about your best après-ski look. The Sven sweater in a fuzzy praline-colored stripe will keep you cozy as you defrost from skiing. Pair it with stirrups, socks, and of course, a balaclava. Dressing only for the “après” part of skiing works for us, too.

The Sven Sweater (on sale)

The Sven Sweater (on sale)

The Happy Face Sock (on sale)

The Happy Face Sock (on sale)

The Moritz Balaclava

The Moritz Balaclava

Celine Sunglasses

Celine Sunglasses

Splits59 Stirrup

Splits59 Stirrup

Get excited to dress not only for winter! We have clothes for all seasons at the first-ever KULE Warehouse Sale. We’re moving warehouses, so we’re offering the biggest discounts you’ve ever seen in-store and online. Due to the nature of the sale, all sales are final.

OMG 😱 THAT’S on Sale?!?!

This year KULE is having its first ever Black Friday/Cyber Monday Sale, and it’s a good one. We’re featuring styles we’ve never discounted. This is an opportunity to add great KULE staples to your wardrobe that won’t go out of style. At a lower price, what could be better? They’re really good investment pieces, and we’re here to prove it 🙂.

Elizabeth styling KULE Black Friday 2022 Sale Monica sweater

For you cardigan lovers who like to layer! This striped Monica cardigan is a neutral layer you can style over a button-up shirt, turtleneck, tee, or cami.

The Monica Cardigan (on sale)

The Monica Cardigan (on sale)

B Sides Jeans

B Sides Jeans

G.H. Bass Loafers

G.H. Bass Loafers

The Len Tank

The Len Tank

Tohum Necklace

Tohum Necklace

Elizabeth styling KULE Black Friday 2022 Sale Banks sweater

The striped Banks sweater is a very cozy and soft wool/cotton blend. Styled with either lounge pants or trousers, even a skirt and heels, it pulls its weight all season. A classic KULE sweater with a modern twist and will never go out of style.

The Banks Sweater (on sale)

The Banks Sweater (on sale)

Alexandre Vauthier Trousers

Alexandre Vauthier Trousers

Jack Erwin Shoes

Jack Erwin Shoes

Marimekko Bag

Marimekko Bag

Raey Socks

Raey Socks

elizabeth styling KULE Black Friday 2022 Sale Knite Cardigan

Back to cardigans: the Knite cardigan packs a punch with its checked pattern but is easy to style with denim or solid trousers or make a set with the matching Tawny skirt (and maybe punchy red pumps 👠?) à la Sarah Clary.

The Knite Cardigan (on sale)

The Knite Cardigan (on sale)

The Modern Long

The Modern Long

Totême Trousers

Totême Trousers

Laura Lombardi Chain Necklace

Laura Lombardi Chain Necklace

Hereu Shoes

Hereu Shoes

Elizabeth styling KULE Black Friday 2022 Sale Verne sweater

If you’re already in When Harry Met Sally mode, we have a fisherman sweater for you! The Verne sweater is a classic style done the KULE way. Nothing is cooler (Kuler) than cable.

The Verne Sweater (on sale)

The Verne Sweater (on sale)

Vintage Levi's Jeans

Vintage Levi's Jeans

New Balance Sneakers

New Balance Sneakers

The Ribbed Smile Sock

The Ribbed Smile Sock

Celine Sunglasses

Celine Sunglasses

elizabeth styling KULE Black Friday 2022 Sale Oversized Hoodie Black

A styling method straight from Nikki: “It doesn’t get cooler than wearing hoodies under blazers and coats. Our Oversized Hoodie in classic black is a cold-weather hero. Worn with trousers and layers, it’s casual but put together. It’s very comfortable, too.”

The Oversized Hoodie (on sale)

The Oversized Hoodie (on sale)

Isabel Marant Blazer

Isabel Marant Blazer

Spalwart Sneakers

Spalwart Sneakers

Bottega Veneta bag

Bottega Veneta bag

Victoria Beckham Trousers

Victoria Beckham Trousers

The McGraw is 100% cotton made in Portugal. It features a banded collar that begs for accessories and layers—worn here with another classic style, the Russell cardigan, also on sale in all four colors 😉.

The McGraw Shirt (on sale)

The McGraw Shirt (on sale)

The Russell Cardigan (on sale)

The Russell Cardigan (on sale)

Khaite Jeans

Khaite Jeans

Bembien Bag

Bembien Bag

Vibi Venezia

Vibi Venezia

Elizabeth styling KULE Black Friday 2022 Sale Chelsea sweater

If you want the layering done for you, try the Chelsea sweater/shirt hybrid. One and done!

The Chelsea Sweater (on sale)

The Chelsea Sweater (on sale)

The Row Khaki Trousers

The Row Khaki Trousers

Belgian Shoes Loafers

Belgian Shoes Loafers

Prada Bag

Prada Bag

Wolf Circus Pearl Necklace

Wolf Circus Pearl Necklace

That’s not all! See more from our BFCM sale here. We can now officially say happy holiday shopping! 🛍️🎁🙂

Nikki’s Favorite Fall Styles

Nikki truly loves everything she designs. Still, she can’t help but pick favorites. For example, I knew her love for the Nelson Blazer and Bryce Sweater immediately, way back in May when we were photographing the Fall collection. These are pieces that fit seamlessly into her wardrobe and with which she enjoys styling, especially during the colder seasons when it’s time to layer. See below how Nikki styles her favorite pieces from KULE Fall 2022.

Outfit 1: Nikki styles her Nelson blazer with The Hutton button-up shirt. The collar of the shirt looks perfect with the collarless blazer. She adds a pair of Old Céline pants and Nike sneakers to make the look easy and casual.

“I like to call it a blazigan because it’s like a cardigan mixed with a blazer. It’s very relaxed and not structured or business-like at all.” – Nikki

The Nelson Blazer

The Nelson Blazer

The Hutton Shirt

The Hutton Shirt

Nike Sneakers

Nike Sneakers

Old Céline Pants

Old Céline Pants

The All Over Striped Tote

The All Over Striped Tote

Outfit 2: Nikki wears it here layered over the Hutton shirt (truly the best everyday piece for layering), tonal Isabel Marant pants, and layers on a Totême jacket to finish.

“The Bryce sweater is a showstopper and, in such a classic pattern, will be your favorite sweater for years to come.” – Nikki 

The Bryce Sweater

The Bryce Sweater

The Hutton Shirt

The Hutton Shirt

Totême Jacket

Totême Jacket

Isabel Marant Pants

Isabel Marant Pants

Hereu Shoes

Hereu Shoes

Outfit 3: She layers the new latte-colored Take Out Hoodie with one of her favorite Michael Kors blazers. Dressing with a smile 🙂.

“It doesn’t get cooler than wearing hoodies under blazers and coats. It’s very comfortable, too.” – Nikki

The Take Out Hoodie

The Take Out Hoodie

Isabel Marant Blazer

Isabel Marant Blazer

Raey Pants

Raey Pants

New Balance Sneakers

New Balance Sneakers

Celine Bag

Celine Bag

Outfit 4: No jacket is better for fall than a trench, and Nikki’s worked hard on perfecting KULE’s new updated one. She wears it here with the new cotton V-neck Yale sweater layered over the perfect base: a Modern white tee.

“The Rox is new and improved with a drop shoulder to accommodate chunky sweaters for cold days.” – Nikki

The Rox Trench

The Rox Trench

The Yale Sweater

The Yale Sweater

The Modern T-Shirt

The Modern T-Shirt

High Sport Pants

High Sport Pants

Gucci Loafers

Gucci Loafers

Outfit 5: In a neutral cream/latte/navy, it goes with everything including this collarless Celine jacket and straight-leg Officine Générale jeans (which, by the way, Nikki highly recommends). With a cozy cashmere sweater wrapped around her neck, she’s ready for when it gets cooler in the evening.

“The new stripe tee is one of my favorite of our new colorways because it is a neutral color mix and also super chic with a black, navy, or gray cardigan or jacket.” – Nikki

The Modern Long T-Shirt

The Modern Long T-Shirt

Celine Jacket

Celine Jacket

Officine Générale Jeans

Officine Générale Jeans

Gucci Loafers

Gucci Loafers

The Betty Sweater

The Betty Sweater

Shop the entire KULE Fall collection here 🍂.

KULE x Bergdorf Goodman: A Match Made in NYC

This week we celebrated the launch of KULE x Bergdorf Goodman’s exclusive limited-edition collection! Bergdorf Goodman (affectionately known as BG to locals) happens to be only five blocks from the KULE office, and the storied retailer holds a special place in Nikki’s heart. As a native New Yorker, BG is a place that has been in her life since she can remember and brings back special memories with her mother as a kid. Two New York City Icons coming together is a match made in… well… NYC 💜!

The collection consists of 13 pieces: women’s, men’s, kid’s, and accessories. It includes the silhouettes and styles for which KULE is known and loved, each featuring Bergdorf Goodman’s lilac and purple color motifs and iconic logos.

Modern T-Shirt

Modern T-Shirt

Rugby

Rugby

Kap

Kap

Oversized Sweatshirt

Oversized Sweatshirt

Sweatpants

Sweatpants

Mortiz Balaclava

Mortiz Balaclava

Dress Sock

Dress Sock

Kid's Charley T-shirt

Kid's Charley T-shirt

Men's Rugby

Men's Rugby

Men's Raleigh Sweatshirt

Men's Raleigh Sweatshirt

Modern Striped T-Shirt

Modern Striped T-Shirt

Striped Onesie

Striped Onesie

Tote

Tote

Nikki’s own mother loved BG so much and often took Nikki there when she was a young girl living in NYC. As Nikki said, “The Kule name alongside the Bergdorf Goodman name would have made my parents really proud, but especially my mom who always saw it as the pinnacle of retail.”

NIkki’s mother, Arlene Kule’s Bergdorf Goodman credit card from the 1970’s.

The collaboration was a no-brainer. Bergdorf’s is one of our retail partners in NYC and also has a very kule customer. Those who love KULE also love BG. That, coupled with Nikki’s NYC upbringing and love for and history with the store, we knew this was perfect.

Nikki Kule in the Oversized Sweatshirt
Fred Castelberry in the KULE x BG Men’s Sweatshirt styled with his own brand’s — F.E. Castleberry — shirt underneath

We love this collection so much because, like all KULE collections, it styles perfectly with KULE staples like our button-up shirts, blazers and jackets, cardigans, and stripes of course.

The Hutton Shirt

The Hutton Shirt

The Monica Cardigan

The Monica Cardigan

The Nelson Blazer

The Nelson Blazer

The Rox Trench

The Rox Trench

The Russell Cardigan

The Russell Cardigan

The Hutton Shirt

The Hutton Shirt

The Cosmo Jacket

The Cosmo Jacket

Twinning behind the scenes walking the 5 blocks from the KULE offie over to Bergdorf Goodman
KULE x BG styled with KULE Classics like our button-down white shirt and everyday navy blazer.
There’s only one like it 😉

It was shot by photographer Beth Sacca right outside the iconic Bergdorf Goodman store on 5th Avenue. It was modeled by friends of KULE, Alisha Bandsal, and Fred Castelberry. They both happen to look great in lilac 💜.

Most of the collection sold out in 36 hours, but we still have some coveted pieces available in-store or online exclusively at KULE and Bergdorf Goodman. And be sure to sign up for restock notifications 🙂

KULE Rockefeller Center
610 5th Avenue
New York, NY 10020
Bergdorf Goodman
5th Floor
754 5th Avenue
New York, NY 10019