While we are a classic brand that doesn’t let trends dictate how we style, we can’t help but be excited that our newest collection and the Spring 2025 trends many style writers are writing about align. If you’re only going to buy four things this season, these are the way to go. Now that we are finally rounding the corner into the new season, let’s look at just how on-trend we really are, shall we?
I Can’t Believe It’s Not Butter!
If you haven’t been on Instagram in the last few months, butter yellow is spreading almost everywhere. Years ago, Harling Ross Anton coined the hashtag #stickofbutter to put a name to those head-to-toe butter ensembles that today seem to be craved by everyone. And as Jess Graves puts it in her Substack The Love List, “butter as an aesthetic.” We like to think that the range of buttery pieces in our Spring 2025 collection style themselves, but if you need some additional inspiration, Mally K. Goldman breaks down some buttery outfits in her Substack, Catching Up.
From the Barn to the Trenches
Spring allows for some of the best layering, and our classic car coat and trench have been some of the best-selling styles this season, especially after this NYT shoutout. Becky Malinsky showed the versatility of a trench in her Substack Five Things You Should Buy while at fashion week in London, Milan, and Paris. The trench is one of the most classic jackets you can get. It is perfect for spring but also good through into late fall. Beyond the classic trench, the Barn Jacket style still stands strong after gaining momentum last year. The Barn Jacket is often worn by friends and Substack writers Leandra Medine Cohen and Jalil Johnson, who each wear and reference the style frequently, in their own unique ways. ICYMI, our Ripley Jacket this season, fits the trend. It’s a nice light cotton/linen blend that is perfect for spring layering and comes in two colors.
O Buoy!
Nautical style is making waves this season. The “fisherman aesthetic” has emerged as a significant trend for Spring 2025. Emily Sundberg touches upon it in her Substack, Feed Me, where she reports, “Pinterest also predicted that the maritime look would be big this summer.” As Jalil Johnson writes in his Substack, “My vacation spot of choice is Cape Cod, and the aesthetic naturally aligns with the look of New England’s coastal towns. But what made it feel particularly real—rather than just another internet-fueled aesthetic—was its undeniable connection to preppy style.” If you’re into this style (and we imagine you are because you’re here), our Spring collection has many pieces that fit the bill, from cotton tees to cozy sweaters and sweatshirts.
Collars Up
As a brand with various button-down shirts, you know we love a collar. And this season, we dove into polo shirts! A polo is the perfect top for layering under crewneck sweaters, cardigans, or even other polos. It’s also great with a little spring neck scarf, per how Laurel Pantin styled our avocado-colored one here. Our Farley polos are made of a super-fine silk/cotton blend and are intended to have a shrunken fit, so if you want them to fit a bit looser, size up! With two new colors coming next month, which hue are you?
And to get more excited about spring trends, I suggest taking a stroll or scrolling through KULE.com.
