This week we celebrated the launch of KULE x Bergdorf Goodman’s exclusive limited-edition collection! Bergdorf Goodman (affectionately known as BG to locals) happens to be only five blocks from the KULE office, and the storied retailer holds a special place in Nikki’s heart. As a native New Yorker, BG is a place that has been in her life since she can remember and brings back special memories with her mother as a kid. Two New York City Icons coming together is a match made in… well… NYC 💜!
The collection consists of 13 pieces: women’s, men’s, kid’s, and accessories. It includes the silhouettes and styles for which KULE is known and loved, each featuring Bergdorf Goodman’s lilac and purple color motifs and iconic logos.
Nikki’s own mother loved BG so much and often took Nikki there when she was a young girl living in NYC. As Nikki said, “The Kule name alongside the Bergdorf Goodman name would have made my parents really proud, but especially my mom who always saw it as the pinnacle of retail.”
The collaboration was a no-brainer. Bergdorf’s is one of our retail partners in NYC and also has a very kule customer. Those who love KULE also love BG. That, coupled with Nikki’s NYC upbringing and love for and history with the store, we knew this was perfect.
We love this collection so much because, like all KULE collections, it styles perfectly with KULE staples like our button-up shirts, blazers and jackets, cardigans, and stripes of course.
It was shot by photographer Beth Sacca right outside the iconic Bergdorf Goodman store on 5th Avenue. It was modeled by friends of KULE, Alisha Bandsal, and Fred Castelberry. They both happen to look great in lilac 💜.
Most of the collection sold out in 36 hours, but we still have some coveted pieces available in-store or online exclusively at KULE and Bergdorf Goodman. And be sure to sign up for restock notifications 🙂