And Just Like That… Fall is Here

With the unofficial end of summer behind us, it is full speed ahead into Fall. Here at KULE, we’ve been excited for this season since we photographed the collection and got our first peek into Fall 👀, several months ago. It’s filled with colorful stripes, collegiate knits, and tons of cozy layers. And yes, pasta and corn are on the menu 🍝 🌽. Read on below for a behind-the-scenes look into the making of KULE Fall.

In characteristically KULE style, we’re knee-deep in stripes this Fall
Our Fall collection features collegiate knits like this crewneck sweater, styled with our everyday button-down shirt and updated trench coat.
Before every shoot, we do a “style-out” at our office where Nikki conceptualizes looks to then be perfected on set. We get even more excited about the clothes and ways to wear them, too
The Bryce

The Bryce

The Rox Trench

The Rox Trench

The Hutton Button-Down Shirt

The Hutton Button-Down Shirt

Miu Miu Loafers

Miu Miu Loafers

Officine Générale Trouser

Officine Générale Trouser

Photographer Mei Tao brings the energy on set with our megaphone prop 📣
Megaphone seen here! Every Fall we introduce a new reversible puffer vest, a bestseller year after year. It’s styled here with our new striped henley, and bestselling bucket hat
The Chandler Puffer Vest

The Chandler Puffer Vest

The Margaux Ribbed Henley

The Margaux Ribbed Henley

The Bucky Hat

The Bucky Hat

The All Over Striped Tote

The All Over Striped Tote

Wales Bonner x Adidas Sneakers

Wales Bonner x Adidas Sneakers

The set is always carefully considered in our shoots. We choose a location (this one was in Brooklyn) and build the rest from there. This is the backdrop for our pasta-themed group 🍝 designed by Cecilia Elguero
Model Nadine Ammeraal catching the light in striped silk at our KULE “Trattoria
The Modern Cacio e Pepe T-Shirt

The Modern Cacio e Pepe T-Shirt

The Striped Ponza Silk Shirt

The Striped Ponza Silk Shirt

The Cacio e Pepe Kap

The Cacio e Pepe Kap

The Elba Pareo Silk Wrap

The Elba Pareo Silk Wrap

Sleeper Shearling Slides

Sleeper Shearling Slides

Nikki designed the pink group long before she knew pink would be on the cover of nearly every magazine. This multi-pocket colorblock fleece was a bestseller last Fall, so we brought it back in two different colorways for 2022
The Beanie Fleece Colorblock Jacket

The Beanie Fleece Colorblock Jacket

The Modern Striped T-Shirt

The Modern Striped T-Shirt

The Yale Sweater

The Yale Sweater

The Striped Rugby

The Striped Rugby

The Capucine Cardigan

The Capucine Cardigan

The Alvise Vest

The Alvise Vest

The Russell Cardigan

The Russell Cardigan

The Darcy Vest

The Darcy Vest

The Patch Rugby

The Patch Rugby

The Rugby

The Rugby

The Joey Polo Knit

The Joey Polo Knit

Models Nadine and Jelixza twinning on set. We loved pairing our models together to show how the same item can look two different ways
Our pink color palette and Nadine’s natural beauty are magnified by Summer Tran and Susie Lee’s makeup
More twinning! This time in checks, which are sprinkled throughout the Fall collection. We love patterns! And here, it’s perfectly paired with our new puffer wrap scarf
Here we style-out another chock-full-o-checker look in the KULE office kitchen (note the fridge) 😂
The Check Raleigh Sweatshirt

The Check Raleigh Sweatshirt

The Check Sweatpant

The Check Sweatpant

The Gigi Puffer Scarf

The Gigi Puffer Scarf

The Check Raleigh Sweatshirt

The Check Raleigh Sweatshirt

The All Over Check Tote

The All Over Check Tote

The Silk Mischa Check Scarf

The Silk Mischa Check Scarf

The Check Bucket Bag

The Check Bucket Bag

The Check Dress Sock

The Check Dress Sock

KULE Fall 2022 knee-high striped socks
Our new and incredibly fun knee socks
The socks also come in one of our feature colors for September: Forest Green. They’re styled here with our new jacket, which is a hybrid between a trench and a peacoat and perfect for layering
The Smile and Stripe Knee High Sock

The Smile and Stripe Knee High Sock

The Smile and Stripe Knee High Sock

The Smile and Stripe Knee High Sock

The Cosmo Peacoat

The Cosmo Peacoat

The Russell Cardigan

The Russell Cardigan

The Patch Rugby

The Patch Rugby

And finally: it’s corn! Nikki used corn as a theme in the Fall collection, coincidentally designed long before the viral Corn Kid 🌽.

Corn and checks: I can’t imagine a more beautiful thing 🌽 🎶
We even scored a jumbo corn stool, seen here in tow on the way to the photoshoot. We actually did a call out on Instagram to see who had one to lend just days before, and the KULE community came through 🌽

And if you haven’t seen our Corn video yet… you’re welcome.

The Corny Raleigh Sweatshirt

The Corny Raleigh Sweatshirt

The Corny Sock

The Corny Sock

Third Drawer Down Giant Corn Stool

Third Drawer Down Giant Corn Stool

Check out the full KULE Fall collection at KULE.com or any of our three stores to experience it in person 🍝 🌽 🏁 🍂.

Photographed by Mei Tao
Modeled by Nadine Ammeraal and Jelixza Reyes
Styled by Haesther Shnay assisted by Ariel Matluck
Set Design by Cecilia Elguero
Hair and makeup by Summer Tran assisted by Susie Lee