This month, Nikki traveled to Rome and Puglia to visit friends, see art, shop, gather inspiration, and cook some really, really good food. We’re getting a first-class ticket to follow along on her trip.
When in Rome (and Puglia)
Author Archives → Elizabeth Tamkin
Be in the Know
We’ve moved O BOY to Substack! This is what to expect: a surprise and delight.
We’ve entered a new chapter of O BOY. We used to be solely a newsletter, but have now joined the world of Substack, and with this new format, we can get more creative. We will show you a behind-the-scenes look into the brand that you won’t find anywhere else: design inspiration, photoshoots, styling tips (including other brands our founder Nikki Kule loves), and a preview of new products before they launch. We will include bits and bobs of what we are thinking and inspired by, as well as the happenings from the past week. Another taste of what to expect will be a small window into Nikki’s world (her homes, closet, art, travel, etc.). You will also have special VIP access to events, sales, and launches, and the best part is that there is no paywall; subscribing is free 🙂
Grab a Towel
We’re talking Terry.
The KULE world of Terry began several years ago, and it quickly became a customer favorite for spring and summer. Its versatility—from the beach to the bar—makes it also fun to dress up or down, always adding a classic, sporty element to your warm-weather outfits. And as a material with a French flair (“terry” derives from the French word “tirer,” referencing the pile loops of the material), it also happens to mix in perfectly with our stripes. Grab a towel and let’s dive in.
The Spring Trend Report
While we are a classic brand that doesn’t let trends dictate how we style, we can’t help but be excited that our newest collection and the Spring 2025 trends many style writers are writing about align. If you’re only going to buy four things this season, these are the way to go. Now that we are finally rounding the corner into the new season, let’s look at just how on-trend we really are, shall we?
A Spring Try-On with Nikki Kule
Last week, Nikki stopped by our Rockefeller Center store to check on her creations and ended up having an impromptu try-on. She styled the new spring pieces the way she would wear them and even took some with her 🙂. Let’s do a try-on, shall we?
New York Times
Read more on The New York Times
48 Items to Refresh Your Spring Wardrobe by Misty White Sidell
Easy pants, wafer-thin sweaters, go-everywhere coats and more.
Spring is a time of renewal. As temperatures rise, daylight extends and pollen froths in the air, wardrobes also undergo a turnover. Thick, woolly sweaters and heavy coats are pushed to the back of closets, making way for lighter layers, breathable fabrics and punches of color.
Those looking to refresh their spring wardrobe have no shortage of options to choose from, a fact that can quickly make shopping a daunting endeavor. To help, I spent more than 12 hours browsing websites to find worthy items in eight key categories of springtime attire.
These 48 products come from brands across the world. Some are big, but many are small, independent labels. They range in price from about $60 to $800, and were picked with a variety of body types and personal preferences in mind. Most importantly, they address a desire for simple clothing that is better than basic.
Go-Everywhere Coats
As the weather warms, having a polished overcoat that can be worn comfortably over a variety of items — a T-shirt, sweats, a lighter jacket or a blazer — can take some of the guesswork out of getting dressed.
A number of small labels — Kule in New York, Mijeong Park in Los Angeles and Studio Nicholson in London among them — offer calf-skimming versions in neutral shades that evoke the all-weather coats by the heritage Scottish brand Mackintosh. Notable weather-resistant options include a sherbet-colored style from Land’s End and a Banana Republic coat that comes with a matching bucket hat.
Kule The Albie coat ($498).Credit…Kule