Behind the Scenes of the Happiest Home Collection 🙂

It was a dream of KULE’s to work with a home brand and what’s better than West Elm? West Elm’s timeless design paired with KULE’s playful and colorful aesthetic is the perfect combination. We’re taking you behind the scenes of the making of the happiest home collection, with product and a full set and team chock full of smiles and stripes. 

kule west elm 2022 behind the scenes
Photographer Mei Tao — who photographs all of KULE’s editorials — shot the campaign. We wanted the imagery to mirror the playfulness and creativity of our fashion shoots.
kule x west elm clothes line with bath mat and towels in striped room
We built a clothes line using the KULE x West Elm Smile Bath Mat, Beach Towels, and added some of our classic KULE product, too.
A welcome mat, with a KULE saying
Square Smile Bath Mat

Square Smile Bath Mat

Have a Nice Day Beach Towel

Have a Nice Day Beach Towel

O HEY Doormat

O HEY Doormat

O HEY Beach Towel

O HEY Beach Towel

O HEY Border Bath Mat

O HEY Border Bath Mat

We’ve added our signature stripes, smiles, and colors to this limited edition KULE x West Elm collection, all in the spirit of bringing more joy to your home (or the beach) 🙂 (Photographed by Mei Tao)
The making of the set — furniture fully wrapped in KULE fabric
Accompanied by a KULE wardrobe of stripes
We took the team and some happy towels to the roof to get the shot (Photographed by Mei Tao)
Towels and bucket hats complimented perfectly by the NYC sky (and apple boxes)
And an extra set of hands
A KULE pillow mountain (Photographed by Mei Tao)
The “pillow mountain” set involved 20+ pillows.
Did you spot the person in the middle? It’s Prarna, from the KULE team!
Have a Nice Day Pillow Cover

Have a Nice Day Pillow Cover

Stripe Round Floor Cushion

Stripe Round Floor Cushion

Reversible Stripe Pillow

Reversible Stripe Pillow

Stripe Round Floor Cushion

Stripe Round Floor Cushion

O HEY Pillow

O HEY Pillow

Nikki Kule in fully striped room, where else? (Photographed by Mei Tao)
For Nikki’s KULE x West Elm “living room” set, the team transformed the space in stripes and wrapped West Elm vases and furniture in KULE fabric to accompany the product.
We wanted to create the kulest version of your home, a happy place where your new KULE x West Elm will live. As we say: classic clothes — and now home accessories — with a happy wink 😉
kule x west elm group photo in stripes and striped room
The Class of KULE x West Elm 2022 🙂. We made sure everyone went home in KULE striped tee.

Shop the full KULE x West Elm collection here and read Nikki’s interview about the collab here.

Thirsty? Try Our Lemonade Recipe 🍋

You know us for our signature poppy and royal blue, but every season we have a signature color that really pops. This season, that color is lemon 🍋. With lemon, you can dress head-to-toe citrus, or add pops of color to your outfit. Read on to see how to add some lemonade to your life and wardrobe. 

Just a splash of lemon with the KULE Baja Lemon tee styled with KULE Shorts in white/royal. A little bit goes a long way.

Why lemon? As always, Nikki was inspired by art.

Playful sayings as direct as a lemon’s flavor. Art by @davidshrigley
Stripes, of course! Art by @alexeaglestudio

Specifically, the contrast of colors, tablescapes, and — in classic KULE fashion — stripes.

A summer tablescape. Banksias and San Pellegrino by @jotilker_art
Just a squeeze! Still Life with Lemon & Glass, 1974, Roy Lichenstein via Artsy

She also looked to photography and design when thinking how far a sip (just a touch), or full glass (a full outfit) of lemon(ade) can go 🍋.

Head-to-toe lemon. Photograph by @antoineharinthe
A lemon lounge spot. Interior by @tigmitrading

With KULE, you can shop lemon-colored terry, stripes, and graphic tees to go full-on lemon, or add just a touch of citrus to your look.

The Terry Serena

The Terry Serena

The Baja Lemon

The Baja Lemon

The Malibu

The Malibu

The Terry Franny

The Terry Franny

The Terry Venus

The Terry Venus

The Baja

The Baja

The Modern Lemon

The Modern Lemon

Styling with this bright, cheery color is so fun. It’s the perfect accent to a spring or summer outfit. Even just a little bit goes a long way.

The Courtside Sock

The Courtside Sock

Bottega Veneta Twist Earrings

Bottega Veneta Twist Earrings

Hereu Ancora Sandal

Hereu Ancora Sandal

Moscot Shtarker Sunglasses

Moscot Shtarker Sunglasses

Bode Champlain Bucket Hat

Bode Champlain Bucket Hat

The KULE Rockefeller Center store has embraced the citrusy happiness, too 🍋 🙂.

Care for a glass 🍋? Shop the whole collection at KULE.com.

How to Show Mom She’s the Best 💕

Moms are the best. They’re who you call, who you learn from, who advises you, and who is simply always there. Here’s a little reminder to show your mother–or mother figure–in your life how much you appreciate them, plus some suggestions on the kulest gifts to get them.

KULE Mother's Day 2022 Nikki Kule and daughter Sydney

A mother who listens — always — gives endlessly. And she deserves to be given back to! With tons of love, of course, but gifting her something that will make her feel thought of, is always a good idea.

KULE Mother's Day 2022 phone calls

Here are some very special pieces to consider, including The KULE x Alix of Bohemia tee in a classic stripe with hand-embroidered (with love) flowers.

The Alix of Bohemia Boyfriend

The Alix of Bohemia Boyfriend

Lizzie Fortunato Necklace

Lizzie Fortunato Necklace

The Mischa Silk Scarf

The Mischa Silk Scarf

AYTM Varia Tall Vase

AYTM Varia Tall Vase

The Tatum

The Tatum

KULE Mother's Day 2022 teach the classics

Moms are great at choosing out favorite old movies and books, heritage brands, and life tips that never go out of style. Here are some other classics we think she’ll love.

The Sinclair Cashmere Cardigan

The Sinclair Cashmere Cardigan

Hatton Labs Silver Tennis Bracelet

Hatton Labs Silver Tennis Bracelet

The Take Out Tote

The Take Out Tote

Montblanc PIX Black Ballpoint Pen

Montblanc PIX Black Ballpoint Pen

The Classic Tee (Buy 2, Get 20% Off)

The Classic Tee (Buy 2, Get 20% Off)

KULE Mother's Day 2022 being colorful

She helped you develop and show your colorful stripes. Hers should shine bright, too.

The Octavia Cardigan

The Octavia Cardigan

La DoubleJ Porcelain Dessert Plate Set

La DoubleJ Porcelain Dessert Plate Set

KULE x Arizona Love Trekky Sandal

KULE x Arizona Love Trekky Sandal

Assouline 'Amalfi Coast'

Assouline 'Amalfi Coast'

The All Over Striped Medium Tote

The All Over Striped Medium Tote

KULE Mother's Day 2022 best friends

Mom is the greatest friend of all, so here are some ways for you to spend time together (or adorably match!), best friend-style.

The Modern Long (Buy 2, Get 20% Off)

The Modern Long (Buy 2, Get 20% Off)

SK-II Facial Treatment Mask

SK-II Facial Treatment Mask

The Courtside Sock (3+ for $75)

The Courtside Sock (3+ for $75)

Campbell-Rey x Laguna B Wine Glass Set

Campbell-Rey x Laguna B Wine Glass Set

The Roman Recycled Cashmere Polo

The Roman Recycled Cashmere Polo

KULE Mother's Day 2022 Nikki Kule and her mother

Check Out this Season’s Newest Theme: Picnic-Core

You know KULE for our iconic patterns and prints, and for years, we’ve been really into checkerboard. This season though, Nikki looked toward gingham for inspiration,. It’s an inherently joyful print, reminiscent of summertime picnics and cookouts. The inspiration? References from art and design, of course, but most specifically, her kid’s line that came out in the early aughts. Check out more of this season’s newest theme, which we’re calling picnic-core.

The Brie

The Brie

The Avril

The Avril

The Louise

The Louise

The All Over Gingham Tote

The All Over Gingham Tote

The Gingham Wayne

The Gingham Wayne

The Gingham Wayne

The Gingham Wayne

The All Over Gingham Bucket

The All Over Gingham Bucket

The All Over Gingham Bucket

The All Over Gingham Bucket

The Gingham Dress Sock

The Gingham Dress Sock

The Gingham Dress Sock

The Gingham Dress Sock

The ethos of picnic-core is really a central part of the KULE brand: playful, fun, doesn’t take dressing too seriously but still looks put-together. Think of the process of planning your outfit out for a picnic itself: you want to be comfortable but photo-ready, and definitely prepared to have a second slice of pie.

Which is why it made so much sense to me when I learned that Nikki looked back at gingham designs from her former kid’s clothing when designing this collection. There is a youthful flair to the designs, a sort of sense of happiness stitched into every piece.

These children’s pieces are still relevant, fifteen years later, which proves how classic and relevant gingham is as a print. Perfect for a timeless brand like KULE 😉.

KULE Kids Spring/Summer 2007
KULE Kids Spring/Summer 2007

Nikki also looked at the things she is passionate about when designing, as always. She showed me photos she bookmarked of checkerboard treats, contrast colors, and sweet summer pool-scapes.

Image via @prosenkilde

And in classic KULE fashion, interior design and art.

Image via @huguetmallorca

Picnic-core and the gingham pieces from the KULE Spring/Summer 2022 collection evoke the same sort of joy, playfulness, and timeless style. Just add to (picnic) basket 🧺.

How it’s Made: A Deep “Dive” into What’s Coming This Season

We are still buzzing with the excitement around our Tennis Collection for Spring, but we’re headed full speed into the warmer months and just can’t keep the secret of what’s to come. Go behind the scenes from our Spring/Summer shoot. Here’s a hint: there’s crochet (!!), candy-colored terry, new patterns, and of course, fresh stripes for the season. Let’s dive in 🌊.

We start with the Tennis Collection, which launched just this March. With new logo pieces, terry, new “bundle” stripes styles, and outerwear for chilly spring days, we have you covered, on and off the court.

KULE Spring/Summer 2022 shoot behind the scenes
KULE Spring 2022 Tennis Collection featuring Hingis jacket, Zelda bra top, and Venus terry shorts (left); Raleigh Tennis sweatshirt layered over navy Rugby, with striped shorts (right)
KULE Spring/Summer 2022 shoot behind the scenes
Prop styling by Tracy Morgan

We shot the entire Spring/Summer 2022 collection at a beautiful California Modern and Japanese Contemporary, ranch-style style home, designed by architect Milton Klein in 1960. It features glass walls and open floor plans. We photographed the bulk of the Tennis collection in the large, teak paneled, sunken living room.

The Tennis collection for March was especially fun to shoot, with creative direction by Nikki (as always), prop styling by Tracy Morgan, and all Lookbook photography (you can see the final shots from the photoshoot here) by Mei Tao. The set’s color palette — the floral upholstered couches, the fabulous sunken floor covered in a pristine beige shag rug, and ginormous windows looking out onto the yard’s greenery — complimented the navy, port, and cream that Nikki focused on for the collection.

The sunken living room referenced, as setting for Tennis Collection
The Raleigh Tennis

The Raleigh Tennis

The Over the Shoulder Tennis Tote

The Over the Shoulder Tennis Tote

The Hingis

The Hingis

The Zelda

The Zelda

The Spaghetti Tank Bundle Stripe

The Spaghetti Tank Bundle Stripe

The Short Bundle Stripe

The Short Bundle Stripe

The Chrissie

The Chrissie

The Women's Terry Polo

The Women's Terry Polo

The Terry Venus

The Terry Venus

The Tennis Bucket

The Tennis Bucket

The Silk Mischa Tennis Scarf

The Silk Mischa Tennis Scarf

The Terry Serena

The Terry Serena

The Raleigh Tennis

The Raleigh Tennis

The Rosewell

The Rosewell

The Megan

The Megan

The Tommi

The Tommi

The Kerber

The Kerber

As for what’s coming… we turned to the home’s Japanese garden and indoor pool to compliment the April and May collections. Nikki designed novelty crochet, gingham sets, terry in a spectrum of colors, and fun new graphics (this emoji comes to mind: 🍟) in cheery colors, with punches of lemon, poppy, royal blue, and pink. It’s quite possibly the happiest collection yet.

And with a taste of warmer weather just this past week, after the sting of winter’s second coming, we are so, so very excited to share these new pieces.

So, here’s a little teaser with a few styles to share the excitement, online now. You’re welcome 😉.

KULE does crochet! And there’s more where that came from…
The Harmonie

The Harmonie

The Louise

The Louise

The Brie

The Brie

The Avril

The Avril

The Raven

The Raven

The Camille

The Camille

The Agnes

The Agnes

The Octavia

The Octavia

The Celeste

The Celeste

We love a playful, thematic accessory 🦈🌊
A sneak peek of the new gingham pieces, featuring the new Louise cardigan 💥

We don’t want to give too, too much away, but follow along on our Instagram and make sure to check your inbox (or become a subscriber if you’re not already!) because something fun is coming this week on KULE.com 🎉.

Oh yes, and there was a deer there, too 🦌.

Spring Outfit Tip: How to Win at “Sets” 🎾

Whether on or off the courts, a set is the best way to look like you know what you’re doing when getting dressed. It’s a full outfit, set up for you! With so many new sets for Spring — from 100% cotton, to terry, to our newest style: waffle — we have a set for pretty much every day of the week and some tricks up our sleeve as to how to style them.

Spring is very much about layering, and you need the perfect base for when it reaches peak-temperatures, so you still look cool even with your blazer and scarf now removed. KULE has been doing sets for years with the striped Modern or Tank + Short set, and Spring 2021’s best-selling terry cloth sets (back again for Spring 2022 in new colors!). This season, Nikki has designed even more options, so you can basically live in sets all Spring season, on into Summer.

A favorite this season is this navy rugby, a best-selling style for KULE paired with matching shorts, both 100% cotton. The shorts have pockets to hold anything from tennis balls to Tootsie Rolls, and the rugby is easy to wear tucked in or out, layered with a blazer or trench or windbreaker day-to-night.

On the courts or at cocktails, a set is always a good idea.

The Rugby

The Rugby

The Short

The Short

The Terry Polo

The Terry Polo

The Terry Venus

The Terry Venus

The Terry Franny

The Terry Franny

The Terry Selena

The Terry Selena

The Terry Polo

The Terry Polo

The Terry Venus

The Terry Venus

The Terry Franny

The Terry Franny

The Terry Selena

The Terry Selena

The Terry Moore

The Terry Moore

Additionally, these sets are designed to mix and match so, you can wear the aforementioned navy shorts with a navy tee or tank instead of the Rugby, and you can pair the terry shorts (which come in navy or cream) with a terry polo or bra top or Franny sweatshirt. Or layer them all together!. It’s basically a Sets buffet.

The newest material, waffle 🧇! Featuring the Rosewell half-zip with drop shoulder sleeves and the Megan short (also with pockets), that has the perfect mid-rise for half-tucking or wearing left out.
The ever-popular striped short paired with our newest tank style, the Spaghetti 🍝. Perfect for the warmer days of spring or as a base layer under a button down, cardigan, or windbreaker.
The Rosewell

The Rosewell

The Megan

The Megan

The Spaghetti Tank

The Spaghetti Tank

The Short

The Short

The Tank

The Tank

The Rosewell

The Rosewell

The Megan

The Megan

The Spaghetti Tank

The Spaghetti Tank

The Short

The Short

The Tank

The Tank

Styling these sets is the most fun. Here, I (hi! It’s Elizabeth) wore my Rosewell waffle half-zip and Megan shorts set, with an oversized Hutton button down layered under for an extra bit of warmth on an early Spring day. I took note of how Nikki styled the set (above), and added a pair of Mary Jane shoes for a bit of femininity.

You could, of course, wear the set solo instead, and add layers on top! I love a blazer layered over, as seen below, worn with sneakers for a casual touch.

The collection’s overarching theme of Tennis really translates in these sets. Tennis clothing is comfortable and wearable, but put together, and that’s exactly what a set does for Spring dressing. It’s a full outfit that you can wear as is, or add your own touches and have fun styling with. Have we made our case for Spring sets 😉?

Elizabeth wearing the Rosewell and Megan with a Hutton shirt layered underneath. Styled with Zou Xou Mary Janes and Bembien bag.
The Rosewell

The Rosewell

The Megan

The Megan

The Hutton

The Hutton

The Syd

The Syd

The Smile Bucket Hat

The Smile Bucket Hat

The Over The Shoulder Tennis Tote

The Over The Shoulder Tennis Tote

Caron Callahan Ellie Mary Jane

Caron Callahan Ellie Mary Jane

Reebok Freestyle Hi Sneaker

Reebok Freestyle Hi Sneaker

The Rosewell and Megan waffle set, paired with the Syd blazer, Tennis tote, and new KULE Bucket hat.

Shop more KULE Spring sets or shop the entire Spring collection here.