Orange You Glad it’s May?

Now that it’s finally May, we can start getting excited for summer, which is especially fun at KULE this year. The story behind every collection — from Nikki’s inspiration and design to the final stages of photoshoot planning and producing — is so exciting to see come to life. We shot the collection at Ocean Beach Club in New Jersey this year. With the cabana stripes, fruit colors, and colorful crochet, the beach club was a perfect backsplash for the collection. See below for a quick recap, from Nikki’s inspiration to the final behind-the-scenes shots that will make you smile all season long 🙂.

Orange you glad it’s May? 🍊 Keep an eye out for our new catalog coming to a mailbox near you 📬.

The collection is filled with fruit-colored prints, graphics, and stripes. Nikki is always inspired by her travels, art, and design; this collection is no different.

Georges Rohner citrus art
Georges Rohner.“La bataille d’oranges” (Battle of the oranges). 1968
Nan Goldin David by the pool at the Back Room, Provincetown, 1976
Nan Goldin. “David by the pool at the Back Room, Provincetown.” 1976

David Shrigley orange art
Art by David Shrigley via @davidshrigley
The Modern KULE Orange Slice

The Modern KULE Orange Slice

The Silk Mischa Orange Slice Scarf

The Silk Mischa Orange Slice Scarf

The Modern Long

The Modern Long

The Celeste

The Celeste

The Remus

The Remus

The Tank

The Tank

The Terry Beck

The Terry Beck

A citrus palette cleanser! From “KULE Slice” graphics to keep the season cheery, to peachy cabana stripes that are the kulest, this group is filled with color.

KULE SS23 cabana stripes
Nothing more summery than a cabana stripe
KULE SS23 Behind the scenes cabana umbrella
Ocean Beach Club was the perfect place to shoot with its beach wood and pool umbrellas
collagerie cabanas
What’s more KULE Summer 2023?
Photo by Polly Alexander via @collagerie
The Hutton Oversized Shirt

The Hutton Oversized Shirt

The Reine Short

The Reine Short

The Wynn

The Wynn

The All Over Striped Tote

The All Over Striped Tote

The Quinn

The Quinn

And speaking of fruit… as we reach the summer months, strawberries are in season, and they will be all over the table so very soon.

Patti Smith via @70sdaily
drink painting by Maria Joannou
Art by Maria Joannou via @mjoannou
India interior with red
Marie-Anne Oudejans’s private apartment in Jaipur via Architectural Digest
Photo courtesy: François Halard/Marie-Anne Oudejans. Styling: Carlos Mota

And so we did just that — we had a picnic! A strawberry picnic!

KULE spring gold and lavender polo
Have a seat at the KULE picnic! Featuring our new Buell polo in gold and lilac + strawberry bucket hat
It’s the little things! Props always make our shoots very on-brand and fun
The Strawberry Bucket Hat

The Strawberry Bucket Hat

The Buell

The Buell

The Strawberry Spaghetti Tank

The Strawberry Spaghetti Tank

The Raven

The Raven

The Strawberry Tote

The Strawberry Tote

The Strawberry Tina

The Strawberry Tina

The Strawberry Reine

The Strawberry Reine

The Strawberry Sock

The Strawberry Sock

I guess we have a thing for fruit 🍓 🍊 🍒

And we also have crochet! It’s the perfect material for when you want an elevated piece like a sweater that won’t make you sweat. We’ve been working with crochet for a few seasons now, and our customers love to style it alongside their other KULE pieces which we always love to see. Featuring KULE colors plus lavender and pink, we like to think of this crochet grouping as something fancy for summer.

KULE spring 2023 inspo Fancy contemporary art
Sadie Barnette. “Fancy.” 2022.
kule purple crochet look from spring 2023
Our Virginie crochet purple dress featured here is fancy at the Ocean Beach Club
The Virginie

The Virginie

The Esmee

The Esmee

The Raven

The Raven

The Esmee

The Esmee

The Moon

The Moon

The Leif

The Leif

The fun is in the process, and from inspiration to design to our carefully planned, styled, and propped photoshoots, we are always excited to show you these behind-the-scenes.

behind the scenes of KULE spring 2023 shoot collage

We’re just warming up ☀. Browse the brand-new collection online and in stores 🙂. Happy summer!

Special thanks to our team!

Vogue

Read more on Vogue

Craft the Chicest Spring Capsule Wardrobe–All for Under $300 by Laura Jackson

Thanks to those high-street heroes we know and love, like Mango, Cos, and Everlane, crafting a perfectly uninformed look doesn’t have to break the bank. Even contemporary brands—think Staud, Reformation, and Ganni—offer up fabulous fashion finds for under $300. As we continue transitioning our closets from winter to spring, relying on a strong (and affordable!) foundation of style staples is one fail-proof way to tackle the seasonal switch-up. 

Vogue’s Under-$300 Spring Wish List: 

This spring, our affordable capsule wardrobe begins and ends with the basics—and what is more basic than a delightful pair of denim? Specifically, long-line denim skirts and white jeans; we’re wearing these essentials with the sleekest shoe styles of the season, like a pair of Everlane smoking loafers and New Balance sneakers. Because spring weather is forever in flux, a roster of lightweight outerwear is crucial to any chic capsule wardrobe. Our jackets of choice include quilted shell liners from The Frankie Shop and Amazon’s The Drop to cropped trench coats from Cos and Massimo Dutti. While notably nautical, a selection of striped sweaters is a seasonal standout. Whether it’s La Ligne’s Marin crewneck or a J.Crew cardigan, style your stripes atop the aforementioned white jeans or even draped over a daytime dress. Speaking of dresses, flowy frocks from DĂŽen, Faithfull The Brand, and Staud go from spring to summer seamlessly. For a twist on tailoring, invest in a suit vest. Wear singularity as a top or with a matching trouser for a full polished look. And finally, to finish off any look, carry a festive basket bag from Dragon Diffusion, Zara, or Hat Attack. 

The Under 300 Edit

All for under $300, these affordable capsule wardrobe pieces are as high-quality and chic as ever. Shop our edit, below. 

The Striped Sweater

Layering essentials that can easily be added in and out of an outfit are ideal for an affordable capsule wardrobe. Enter the striped sweater. Worn all on its own or underneath one of your newly minted pieces of outerwear, the nautical style isn’t just reserved for the summer months. Get the look courtesy of La Ligne, Zara, Kule, and more. 

Kule The Betty sweater

$298 AT KULE

ONE/OF (a Kind) with Patricia Voto

This past week we launched our collaboration with ONE/OF, an NYC-based brand that creates elevated, one-of-a-kind pieces using reclaimed materials. Founder Patricia Voto, whose extensive experience in fashion and keen eye for detail is evident in each design, combined KULE’s happy and playful designs with ONE/OF’s whimsy and romance, creating a truly special collection. 

We had the pleasure of talking with Patricia about her background in fashion, what inspires her, her love of Italy, and the best place to spend a fancy night in NYC. Without further ado: meet Patricia!

Patricia Voto, Founder of ONE/OF in her NYC Studio

I am a New Yorker born and raised. I studied at Parsons and received a BFA in Product Design. In 2009, I developed my senior thesis just as sustainable practices and climate discussions were gaining traction across many industries. The concept was a timely closed-loop manufacturing process of luxury goods in developing countries. This idea coincided with the emergence of brands like Suno and Alabama Chanin. At the time, only a few companies were implementing responsible practices, so I pursued working with emerging brands at the designer level. While our practices were better than in the mass fashion market, we still had leftover fabrics at the end of each season, and they started to add up. It dawned on me that something could be done with the fabrics aside from collecting dust. That’s when I decided to ask our creative directors if I could take some [of the leftover fabric] and make something out of it for myself. And the idea of ONE/OF was born. – Patricia Voto

Left: ONE/OF x KULE Trench Coat with Collar, Floral Jessica Skirt, Small Tote with Flowers, Vlinder Slides
Right: ONE/OF x KULE Trench Coat with Cuffs, Small Tote with Flowers, Patchwork Hooded Dickey
Photographed by Louisiana Mei Gelpi

I love seeing these precious fabrics become something our clients can cherish and wear forever. I want to create pieces that fit a body perfectly and be the first thing you reach for in your closet – it’s surreal to see people embracing what we make and how we make it. Our creative process starts with the fabrics. It’s an emotional process for us. We fall in love with the materials we find throughout the world. Knowing they’re finite, we carefully and creatively pair them with the perfect silhouette.

Left: ONE/OF x KULE Floral Jessica Skirt and Small Tote with Flowers, and Vlinder Slides styled with KULE Fede Cardigan
Right: ONE/OF x KULE Rachel Pant, Raleigh Sweatshirt with Flower Brooches, and Vlinder Slides styled with KULE Hutton Shirt

Now for some tea đŸ«– with a quick round of questions!

What is your favorite piece from the ONE/OF x KULE collection? Where would you wear it? 

The Jessica Skirt in the yellow floral warp printed taffeta. I would wear it any day with an oversized sweater. I love KULE’s “The Betty ” sweater, and it would look amazing tucked into the KULE striped waistband on the Jessica Skirt. 

What is your go-to outfit, and how does that differ from the pieces you design for ONE/OF?

Nowadays, I am in a sweater and jeans because we are running around from place to place, but if I had it my way, I would probably have an oversized sweater tucked into a high-waisted voluminous skirt. I love our Jessica Skirt (part of our KULE collection) and Thais Mockneck Sweater. For everyday jeans, I love Jeans No. 2 from Commission. I bought them in two sizes since they’re unisex. One for a more relaxed look and the other for more tailored. The wash is a beautiful indigo and then their signature back detail is so special.

ONE/OF x KULE Floral Jessica Skirt, Vlinder Slides, and Floral Brooches styled with KULE Hutton Shirt
KULE Betty Sweater

KULE Betty Sweater

ONE/OF Jessica Skirt

ONE/OF Jessica Skirt

ONE/OF Thais Mockneck Sweater

ONE/OF Thais Mockneck Sweater

Commission Jeans No. 2

Commission Jeans No. 2

What would you do if you didn’t work in fashion?

I would have my own gift-giving websites with all different combinations of gift boxes. I love giving gifts: a beautiful soap set from a trip I took, a set of lotions, or a uniquely scented candle. These small things make up how we live our lives and bring so much joy into our lives. While studying at Parsons, I used to work at Kate’s Paperie and learned all of the Japanese gift wrapping styles: mixing papers, pleating, and beautiful knotting. I find the presentation is equally as important as the gift itself!

What are some specific gifts you would recommend?

– Soap: I love Laguna Cyprien’s Soaps. They come in beautiful shapes and beautiful packaging. I gift them and use them daily. 

– Lotion: Nature of Things makes the best body creme.

– Lipstick: Folk Orange is my go-to color from Dries Van Noten in the Spring/Summer. It looks great with a tan. I love the refillable cases, too. 

– Candles: We are obsessed with Maison D’Etto. We carry the candles in the studio. I love all the scents, but Karat EG and Canaan are the studio favorite.

Laguna Cyprien Soaps

Laguna Cyprien Soaps

Nature of Things Body Creme

Nature of Things Body Creme

Dries Van Noten "Folk Orange"

Dries Van Noten "Folk Orange"

Maison D'Etto Candle

Maison D'Etto Candle

What does a work day look like for you, and what do you do on the weekends for pleasure? 

Work days are busy! We have clients in our studio all the time for fittings, we have meetings with fabric mills and our factories. It is really non-stop and we are so lucky to have such incredible clients who are really supportive of our mission. Weekends, I like to go visit my family, especially my niece and nephew, in New Jersey. Reality TV shows are a true guilty pleasure that I love to indulge in during our moments of downtime.

Left: ONE/OF x KULE Cydney Dress and Vlinder Slides styled with KULE Spaghetti Tank
Right: ONE/OF x KULE Bettina Dress and Vlinder Slides

Where is your favorite place to travel? Where would you live if not NYC?

Italy. Definitely Italy. Rome has to be my favorite city. 

Where in NYC is a favorite place to get breakfast, lunch, dinner, and drinks?: 

– Breakfast at Lodi. They serve the best maritozzo con panna (I live for cream fillings) and make the perfect cappuccino. 

– Lunch at Le Botaniste. The best place to go for something healthy, flavorful, and fast. 

– Dinner for a fancy night: Majorelle. Dinner for a casual night: We’ll pick up from Burger Joint.

– Cocktails at The Carlyle. This is right near my apartment uptown, so when it is the end of a long day, we pop over there for a quick drink.

ONE/OF x KULE Striped Jessica Skirt with Flowers, Vlinder Slides styled with KULE Len Tank

Thank you to Patricia for your time to talk and for creating this collection we are so proud of with us! To shop ONE/OF x KULE, visit KULE Rockefeller Center, where it is exclusively sold. If you can’t make it to the store, click here to make a virtual shopping appointment.

Marie Claire

Marie Claire featuring KULE Modern Long best Breton Stripe tee

Read more on Marie Claire

The Best Breton Tops: Our 11 Favorite French-Style Striped Shirts for Women by Sara Holzman

This tee is still timeless, 163 years later.

Today, the best Breton stripe tops are accessible wardrobe pieces that offer a low-effort, high-reward stylish effect. But before the graphic T-shirt was synonymous with effortless Parisian fashion, it had quite the utilitarian and hard-working past. In 1858, the distinctive Breton stripe was dubbed the uniform of the French Navy. The blue-and-white tee, with 21 total stripes (a tribute to each of Napoleon’s victories), was an easy way to detect the whereabouts of unlucky French sailors who’d fallen overboard on the high seas. It wasn’t until the ’50s that the top was catapulted to fashion fame via French cinema girls like Brigitte Bardot and Jeanne Seberg, who integrated the striped shirt into their sought-after capsule wardrobes.

“Like denim which started as railroad workers’ clothes, or how we all cannot resist the call of khaki, certain sartorial genres have been co-opted over time from more humble or utilitarian origins,” describes fashion stylist and creative director Mary Fellowes. “The image of dozens of French sailors with these horizontal lines cutting through our visual horizon was surely beguiling for fashion visionaries that effectively upcycled them into everyday civilian style,” she adds of the top’s journey from a maritime uniform to It-girl staple.

And for spring 2023, designers—both those working at a high-fashion caliber and those creating garments for your favorite affordable retailers—revisit the classic. Some remain strict to the signature look, while others veer away from the 21-stripe requirement and traditional color schemes. 

Ahead, shop the best Breton tops of 2023, according to fashion stylists and Marie Claire‘s team, and find insight on how to style the striped shirts. Nautical by nature, a Breton-style top will look dreamy on a sailboat or amidst the French Riviera scene, but realistically it’s also a smart work-from-home uniform paired with a jogger or jeans.

The Best Breton Tops

Kule The Modern Long Sleeve

$88 at Kule

This relaxed-fit Breton stripe tee will, in fact, add more joy to your wardrobe. Kule is known for its signature striped tees that update the classic graphic via a playful, personality-filled slant. In particular, this red, white, and blue striped long-sleeve shirt represents the preppy-cool brand’s modus operandi to a T. It has a slightly tomboyish fit but is undeniably timeless with its straight silhouette and slightly-scooped neck. It pairs seamlessly with white jeans(opens in new tab) and your best pair of sneakers(opens in new tab).

The Spring Shirt Sandwich

Spring is a season for layering, and nothing makes that easier than a shirt. This spring, we have two key styles: the Hutton shirt, a crisp, 100% cotton lightweight shirt, and the new Quinn oxford shirt, also 100% cotton with a menswear influence, super soft finish, and swing shape. Both are wardrobe staples and can be served in many ways. We like to call them the secret ingredient to spring dressing đŸ„Ș.

The Quinn Oxford Shirt (left) and Hutton Shirt (right)
Photographed by Mei Tao

As the Middle Ingredient

Because the Hutton shirt is lightweight, it is perfect for styling under cardigans or blazers. Our lovely invisible model wears it here sandwiched đŸ„Ș between a great base layer, the spaghetti tank, and our newest cardigan style, the Raffa. Paired with cool khakis and white sneakers, she’s ready for her day.

Hutton Shirt

Hutton Shirt

Raffa Cardigan

Raffa Cardigan

Spaghetti Tank

Spaghetti Tank

Madewell Khakis

Madewell Khakis

Loewe Sneakers

Loewe Sneakers

Khaite Bag

Khaite Bag

Kap Hat

Kap Hat

Doubled-Up

In case you missed it, we’re now layering shirts over shirts Ă  la Bottega Veneta. The Hutton and Quinn are great to layer, as one is lighter-weight than the other. Because the Quinn (top layer) has a looser shape, it’s a good substitute for a blazer when you want to wear something lighter. Worn with the Williams tennis skirt and a little lady bag, your brunch date awaits you.

Quinn Oxford Shirt

Quinn Oxford Shirt

Hutton Shirt

Hutton Shirt

Williams Skirt

Williams Skirt

Loro Piana Bag

Loro Piana Bag

Khaite x Oliver People Sunglasses

Khaite x Oliver People Sunglasses

Tkees Sandals

Tkees Sandals

A Pop of Color

And because this is KULE, we’re adding a punch of color to your traditional shirting. The Hutton now comes in this springy green đŸŒ±. With the classic Rox trench and white jeans, she’s smartly dressed but still fun.

Hutton Shirt

Hutton Shirt

70s Modern Love T-Shirt

70s Modern Love T-Shirt

Rox Trench

Rox Trench

Raey Jeans

Raey Jeans

All Over Striped Tote

All Over Striped Tote

The Row Sandals

The Row Sandals

Lapima Sunglasses

Lapima Sunglasses

A Light Top Layer

When you want the option to take off your top layer but not carry around a bulky jacket, wear a shirt! The Quinn looks great layered over a sexy little dress like this comfy, stretchy Harlow striped number, but if you get hot, you can tie it around your waist or even roll it up and stick it in your cute bag.

Quinn Oxford Shirt

Quinn Oxford Shirt

Harlow Dress

Harlow Dress

Hunting Season Bag

Hunting Season Bag

Birkenstock Sandals

Birkenstock Sandals

Celine Sunglasses

Celine Sunglasses

No Tucks Given!

A shirt that looks intentional, tucked or not! The back of the Quinn is slightly longer than the front, so it has a relaxed swingy shape. It layers perfectly over this slim cashmere Rory tank (ooooh, so luxurious) and our new Suki pants (which genuinely feel like pajamas). Comfortable and kule.

Quinn Oxford Shirt

Quinn Oxford Shirt

Rory Cashmere Tank

Rory Cashmere Tank

Suki Pant

Suki Pant

Loewe Bag

Loewe Bag

Saint Laurent Sandals

Saint Laurent Sandals

Oliver Peoples Sunglasses

Oliver Peoples Sunglasses

Get your shirt on (and more!) with the new Spring collection.

Harper’s Bazaar

Harper's Bazaar featuring KULE Classic Tee as best 3/4 length sleeve tee

Read more on Harper’s Bazaar

The 27 Best T-Shirts You Won’t Want to Take Off by Halie Lesavage

Including BAZAAR editors’ go-to crewneck and celebrity-beloved cropped tees.

If I tallied how many times I’ve worn each item in my closet, the piece topping the list wouldn’t be a designer tote bag or a midi dress I’d sourced from a favorite runway collection. My most worn item would be one of the best T-shirts for women, by a long shot. Quality T-shirts are an accessible luxury in my view—they’re versatile and comfortable, and they’re often the sneaky layer that makes a special sweater or dress look that much more pulled-together. No wonder so many runway designers wear outfits involving a humble T-shirt to take their final bows.

There are hundreds of places to find this icon of basic clothing, and even more variations and remixes floating around online But the best T-shirts that editors, celebrities, and style experts like Brigette Deshais, VP of women’s design at AYR, wear most often are usually the simplest. “For an everyday t-shirt, I’m always going to go with the kind of t-shirt shape you’d draw as a five-year-old—basically a square, because they’re the most versatile,” Deshais says. From there, she looks for an easy sleeve opening and a snug, ribbed crew neck.

The Best T-Shirts for Women, Tested & Reviewed

The Classic

BEST 3/4 LENGTH T-SHIRT

Kule The Classic

$105 AT KULE.COM CREDIT: KULE

Kule’s quintessential T-shirt has a straight cut, three-quarter length sleeves, and a round neckline—a combination that delivers on an effortless French look everytime I wear mine with a little straw bag and a pair of straight-leg jeans.

Sizes: XS–XXL

Materials: 100% cotton

Colors: Black/Cream, Navy/Cream, Cream/Navy, White/Royal Blue, White/True Blue/Poppy