Now that it’s finally May, we can start getting excited for summer, which is especially fun at KULE this year. The story behind every collection — from Nikki’s inspiration and design to the final stages of photoshoot planning and producing — is so exciting to see come to life. We shot the collection at Ocean Beach Club in New Jersey this year. With the cabana stripes, fruit colors, and colorful crochet, the beach club was a perfect backsplash for the collection. See below for a quick recap, from Nikki’s inspiration to the final behind-the-scenes shots that will make you smile all season long đ.
Orange you glad it’s May? đ Keep an eye out for our new catalog coming to a mailbox near you đŹ.
The collection is filled with fruit-colored prints, graphics, and stripes. Nikki is always inspired by her travels, art, and design; this collection is no different.
Georges Rohner.âLa bataille dâorangesâ (Battle of the oranges). 1968
Nan Goldin. “David by the pool at the Back Room, Provincetown.” 1976
A citrus palette cleanser! From “KULE Slice” graphics to keep the season cheery, to peachy cabana stripes that are the kulest, this group is filled with color.
Nothing more summery than a cabana stripe
Ocean Beach Club was the perfect place to shoot with its beach wood and pool umbrellas
What’s more KULE Summer 2023? Photo by Polly Alexander via @collagerie
The Hutton Oversized Shirt
The Reine Short
The Wynn
The All Over Striped Tote
The Quinn
And speaking of fruit… as we reach the summer months, strawberries are in season, and they will be all over the table so very soon.
Marie-Anne Oudejansâs private apartment in Jaipur via Architectural Digest Photo courtesy: François Halard/Marie-Anne Oudejans. Styling: Carlos Mota
And so we did just that — we had a picnic! A strawberry picnic!
Have a seat at the KULE picnic! Featuring our new Buell polo in gold and lilac + strawberry bucket hat
It’s the little things! Props always make our shoots very on-brand and fun
The Strawberry Bucket Hat
The Buell
The Strawberry Spaghetti Tank
The Raven
The Strawberry Tote
The Strawberry Tina
The Strawberry Reine
The Strawberry Sock
I guess we have a thing for fruit đ đ đ
And we also have crochet! It’s the perfect material for when you want an elevated piece like a sweater that won’t make you sweat. We’ve been working with crochet for a few seasons now, and our customers love to style it alongside their other KULE pieces which we always love to see. Featuring KULE colors plus lavender and pink, we like to think of this crochet grouping as something fancy for summer.
The fun is in the process, and from inspiration to design to our carefully planned, styled, and propped photoshoots, we are always excited to show you these behind-the-scenes.
We’re just warming up âïž. Browse the brand-new collection online and in stores đ. Happy summer!
Thanks to those high-street heroes we know and love, like Mango, Cos, and Everlane, crafting a perfectly uninformed look doesnât have to break the bank. Even contemporary brandsâthink Staud, Reformation, and Ganniâoffer up fabulous fashion finds for under $300. As we continue transitioning our closets from winter to spring, relying on a strong (and affordable!) foundation of style staples is one fail-proof way to tackle the seasonal switch-up.
This spring, our affordable capsule wardrobe begins and ends with the basicsâand what is more basic than a delightful pair of denim? Specifically, long-line denim skirts and white jeans; weâre wearing these essentials with the sleekest shoe styles of the season, like a pair of Everlane smoking loafers and New Balance sneakers. Because spring weather is forever in flux, a roster of lightweight outerwear is crucial to any chic capsule wardrobe. Our jackets of choice include quilted shell liners from The Frankie Shop and Amazonâs The Drop to cropped trench coats from Cos and Massimo Dutti. While notably nautical, a selection of striped sweaters is a seasonal standout. Whether itâs La Ligneâs Marin crewneck or a J.Crew cardigan, style your stripes atop the aforementioned white jeans or even draped over a daytime dress. Speaking of dresses, flowy frocks from DĂŽen, Faithfull The Brand, and Staud go from spring to summer seamlessly. For a twist on tailoring, invest in a suit vest. Wear singularity as a top or with a matching trouser for a full polished look. And finally, to finish off any look, carry a festive basket bag from Dragon Diffusion, Zara, or Hat Attack.
All for under $300, these affordable capsule wardrobe pieces are as high-quality and chic as ever. Shop our edit, below.Â
Layering essentials that can easily be added in and out of an outfit are ideal for an affordable capsule wardrobe. Enter the striped sweater. Worn all on its own or underneath one of your newly minted pieces of outerwear, the nautical style isnât just reserved for the summer months. Get the look courtesy of La Ligne, Zara, Kule, and more.Â
This past week we launched our collaboration with ONE/OF, an NYC-based brand that creates elevated, one-of-a-kind pieces using reclaimed materials. Founder Patricia Voto, whose extensive experience in fashion and keen eye for detail is evident in each design, combined KULEâs happy and playful designs with ONE/OFâs whimsy and romance, creating a truly special collection.
We had the pleasure of talking with Patricia about her background in fashion, what inspires her, her love of Italy, and the best place to spend a fancy night in NYC. Without further ado: meet Patricia!
Patricia Voto, Founder of ONE/OF in her NYC Studio
I am a New Yorker born and raised. I studied at Parsons and received a BFA in Product Design. In 2009, I developed my senior thesis just as sustainable practices and climate discussions were gaining traction across many industries. The concept was a timely closed-loop manufacturing process of luxury goods in developing countries. This idea coincided with the emergence of brands like Suno and Alabama Chanin. At the time, only a few companies were implementing responsible practices, so I pursued working with emerging brands at the designer level. While our practices were better than in the mass fashion market, we still had leftover fabrics at the end of each season, and they started to add up. It dawned on me that something could be done with the fabrics aside from collecting dust. That’s when I decided to ask our creative directors if I could take some [of the leftover fabric] and make something out of it for myself. And the idea of ONE/OF was born. – Patricia Voto
Left: ONE/OF x KULE Trench Coat with Collar, Floral Jessica Skirt, Small Tote with Flowers, Vlinder Slides Right: ONE/OF x KULE Trench Coat with Cuffs, Small Tote with Flowers, Patchwork Hooded Dickey Photographed by Louisiana Mei Gelpi
I love seeing these precious fabrics become something our clients can cherish and wear forever. I want to create pieces that fit a body perfectly and be the first thing you reach for in your closet â itâs surreal to see people embracing what we make and how we make it. Our creative process starts with the fabrics. Itâs an emotional process for us. We fall in love with the materials we find throughout the world. Knowing theyâre finite, we carefully and creatively pair them with the perfect silhouette.
Left: ONE/OF x KULE Floral Jessica Skirt and Small Tote with Flowers, and Vlinder Slides styled with KULE Fede Cardigan Right: ONE/OF x KULE Rachel Pant, Raleigh Sweatshirt with Flower Brooches, and Vlinder Slides styled with KULE Hutton Shirt
Now for some tea đ« with a quick round of questions!
What is your favorite piece from the ONE/OF x KULE collection? Where would you wear it?
The Jessica Skirt in the yellow floral warp printed taffeta. I would wear it any day with an oversized sweater. I love KULEâs âThe Betty ” sweater, and it would look amazing tucked into the KULE striped waistband on the Jessica Skirt.
What is your go-to outfit, and how does that differ from the pieces you design for ONE/OF?
Nowadays, I am in a sweater and jeans because we are running around from place to place, but if I had it my way, I would probably have an oversized sweater tucked into a high-waisted voluminous skirt. I love our Jessica Skirt (part of our KULE collection) and Thais Mockneck Sweater. For everyday jeans, I love Jeans No. 2 from Commission. I bought them in two sizes since they’re unisex. One for a more relaxed look and the other for more tailored. The wash is a beautiful indigo and then their signature back detail is so special.
ONE/OF x KULE Floral Jessica Skirt, Vlinder Slides, and Floral Brooches styled with KULE Hutton Shirt
KULE Betty Sweater
ONE/OF Jessica Skirt
ONE/OF Thais Mockneck Sweater
Commission Jeans No. 2
What would you do if you didnât work in fashion?
I would have my own gift-giving websites with all different combinations of gift boxes. I love giving gifts: a beautiful soap set from a trip I took, a set of lotions, or a uniquely scented candle. These small things make up how we live our lives and bring so much joy into our lives. While studying at Parsons, I used to work at Kate’s Paperie and learned all of the Japanese gift wrapping styles: mixing papers, pleating, and beautiful knotting. I find the presentation is equally as important as the gift itself!
What are some specific gifts you would recommend?
– Soap: I love Laguna Cyprien’s Soaps. They come in beautiful shapes and beautiful packaging. I gift them and use them daily.
– Lipstick: Folk Orange is my go-to color from Dries Van Noten in the Spring/Summer. It looks great with a tan. I love the refillable cases, too.
– Candles: We are obsessed with Maison D’Etto. We carry the candles in the studio. I love all the scents, but Karat EG and Canaan are the studio favorite.
Laguna Cyprien Soaps
Nature of Things Body Creme
Dries Van Noten "Folk Orange"
Maison D'Etto Candle
What does a work day look like for you, and what do you do on the weekends for pleasure?
Work days are busy! We have clients in our studio all the time for fittings, we have meetings with fabric mills and our factories. It is really non-stop and we are so lucky to have such incredible clients who are really supportive of our mission. Weekends, I like to go visit my family, especially my niece and nephew, in New Jersey. Reality TV shows are a true guilty pleasure that I love to indulge in during our moments of downtime.
Left: ONE/OF x KULE Cydney Dress and Vlinder Slides styled with KULE Spaghetti Tank Right: ONE/OF x KULE Bettina Dress and Vlinder Slides
Where is your favorite place to travel? Where would you live if not NYC?
Italy. Definitely Italy. Rome has to be my favorite city.
Where in NYC is a favorite place to get breakfast, lunch, dinner, and drinks?:
– Breakfast at Lodi. They serve the best maritozzo con panna (I live for cream fillings) and make the perfect cappuccino.
– Lunch at Le Botaniste. The best place to go for something healthy, flavorful, and fast.
– Dinner for a fancy night: Majorelle. Dinner for a casual night: Weâll pick up from Burger Joint.
– Cocktails at The Carlyle. This is right near my apartment uptown, so when it is the end of a long day, we pop over there for a quick drink.
ONE/OF x KULE Striped Jessica Skirt with Flowers, Vlinder Slides styled with KULE Len Tank
Thank you to Patricia for your time to talk and for creating this collection we are so proud of with us! To shop ONE/OF x KULE, visit KULE Rockefeller Center, where it is exclusively sold. If you can’t make it to the store, click here to make a virtual shopping appointment.
Today, the best Breton stripe tops are accessible wardrobe pieces that offer a low-effort, high-reward stylish effect. But before the graphic T-shirt was synonymous with effortless Parisian fashion, it had quite the utilitarian and hard-working past. In 1858, the distinctive Breton stripe was dubbed the uniform of the French Navy. The blue-and-white tee, with 21 total stripes (a tribute to each of Napoleon’s victories), was an easy way to detect the whereabouts of unlucky French sailors who’d fallen overboard on the high seas. It wasn’t until the ’50s that the top was catapulted to fashion fame via French cinema girls like Brigitte Bardot and Jeanne Seberg, who integrated the striped shirt into their sought-after capsule wardrobes.
“Like denim which started as railroad workersâ clothes, or how we all cannot resist the call of khaki, certain sartorial genres have been co-opted over time from more humble or utilitarian origins,” describes fashion stylist and creative director Mary Fellowes. “The image of dozens of French sailors with these horizontal lines cutting through our visual horizon was surely beguiling for fashion visionaries that effectively upcycled them into everyday civilian style,” she adds of the top’s journey from a maritime uniform to It-girl staple.
And for spring 2023, designersâboth those working at a high-fashion caliber and those creating garments for your favorite affordable retailersârevisit the classic. Some remain strict to the signature look, while others veer away from the 21-stripe requirement and traditional color schemes.
Ahead, shop the best Breton tops of 2023, according to fashion stylists and Marie Claire‘s team, and find insight on how to style the striped shirts. Nautical by nature, a Breton-style top will look dreamy on a sailboat or amidst the French Riviera scene, but realistically it’s also a smart work-from-home uniform paired with a jogger or jeans.
This relaxed-fit Breton stripe tee will, in fact, add more joy to your wardrobe. Kule is known for its signature striped tees that update the classic graphic via a playful, personality-filled slant. In particular, this red, white, and blue striped long-sleeve shirt represents the preppy-cool brand’s modus operandi to a T. It has a slightly tomboyish fit but is undeniably timeless with its straight silhouette and slightly-scooped neck. It pairs seamlessly with white jeans(opens in new tab) and your best pair of sneakers(opens in new tab).
Spring is a season for layering, and nothing makes that easier than a shirt. This spring, we have two key styles: the Hutton shirt, a crisp, 100% cotton lightweight shirt, and the new Quinn oxford shirt, also 100% cotton with a menswear influence, super soft finish, and swing shape. Both are wardrobe staples and can be served in many ways. We like to call them the secret ingredient to spring dressing đ„Ș.
Because the Hutton shirt is lightweight, it is perfect for styling under cardigans or blazers. Our lovely invisible model wears it here sandwiched đ„Ș between a great base layer, the spaghetti tank, and our newest cardigan style, the Raffa. Paired with cool khakis and white sneakers, she’s ready for her day.
Hutton Shirt
Raffa Cardigan
Spaghetti Tank
Madewell Khakis
Loewe Sneakers
Khaite Bag
Kap Hat
Doubled-Up
In case you missed it, we’re now layering shirts over shirts Ă la Bottega Veneta. The Hutton and Quinn are great to layer, as one is lighter-weight than the other. Because the Quinn (top layer) has a looser shape, it’s a good substitute for a blazer when you want to wear something lighter. Worn with the Williams tennis skirt and a little lady bag, your brunch date awaits you.
Quinn Oxford Shirt
Hutton Shirt
Williams Skirt
Loro Piana Bag
Khaite x Oliver People Sunglasses
Tkees Sandals
A Pop of Color
And because this is KULE, we’re adding a punch of color to your traditional shirting. The Hutton now comes in this springy green đ±. With the classic Rox trench and white jeans, she’s smartly dressed but still fun.
Hutton Shirt
70s Modern Love T-Shirt
Rox Trench
Raey Jeans
All Over Striped Tote
The Row Sandals
Lapima Sunglasses
A Light Top Layer
When you want the option to take off your top layer but not carry around a bulky jacket, wear a shirt! The Quinn looks great layered over a sexy little dress like this comfy, stretchy Harlow striped number, but if you get hot, you can tie it around your waist or even roll it up and stick it in your cute bag.
Quinn Oxford Shirt
Harlow Dress
Hunting Season Bag
Birkenstock Sandals
Celine Sunglasses
No Tucks Given!
A shirt that looks intentional, tucked or not! The back of the Quinn is slightly longer than the front, so it has a relaxed swingy shape. It layers perfectly over this slim cashmere Rory tank (ooooh, so luxurious) and our new Suki pants (which genuinely feel like pajamas). Comfortable and kule.
Including BAZAAR editors’ go-to crewneck and celebrity-beloved cropped tees.
If I tallied how many times I’ve worn each item in my closet, the piece topping the list wouldn’t be a designer tote bag or a midi dress Iâd sourced from a favorite runway collection. My most worn item would be one of the best T-shirts for women, by a long shot. Quality T-shirts are an accessible luxury in my viewâtheyâre versatile and comfortable, and theyâre often the sneaky layer that makes a special sweater or dress look that much more pulled-together. No wonder so many runway designers wear outfits involving a humble T-shirt to take their final bows.
There are hundreds of places to find this icon of basic clothing, and even more variations and remixes floating around online But the best T-shirts that editors, celebrities, and style experts like Brigette Deshais, VP of womenâs design at AYR, wear most often are usually the simplest. “For an everyday t-shirt, I’m always going to go with the kind of t-shirt shape you’d draw as a five-year-oldâbasically a square, because they’re the most versatile,â Deshais says. From there, she looks for an easy sleeve opening and a snug, ribbed crew neck.
Kule’s quintessential T-shirt has a straight cut, three-quarter length sleeves, and a round necklineâa combination that delivers on an effortless French look everytime I wear mine with a little straw bag and a pair of straight-leg jeans.