Orange You Glad it’s May?

Now that it’s finally May, we can start getting excited for summer, which is especially fun at KULE this year. The story behind every collection — from Nikki’s inspiration and design to the final stages of photoshoot planning and producing — is so exciting to see come to life. We shot the collection at Ocean Beach Club in New Jersey this year. With the cabana stripes, fruit colors, and colorful crochet, the beach club was a perfect backsplash for the collection. See below for a quick recap, from Nikki’s inspiration to the final behind-the-scenes shots that will make you smile all season long πŸ™‚.

Orange you glad it’s May? 🍊 Keep an eye out for our new catalog coming to a mailbox near you πŸ“¬.

The collection is filled with fruit-colored prints, graphics, and stripes. Nikki is always inspired by her travels, art, and design; this collection is no different.

Georges Rohner citrus art
Georges Rohner.β€œLa bataille d’oranges” (Battle of the oranges). 1968
Nan Goldin David by the pool at the Back Room, Provincetown, 1976
Nan Goldin. “David by the pool at the Back Room, Provincetown.” 1976

David Shrigley orange art
Art by David Shrigley via @davidshrigley
The Modern KULE Orange Slice

The Modern KULE Orange Slice

The Silk Mischa Orange Slice Scarf

The Silk Mischa Orange Slice Scarf

The Modern Long

The Modern Long

The Celeste

The Celeste

The Remus

The Remus

The Tank

The Tank

The Terry Beck

The Terry Beck

A citrus palette cleanser! From “KULE Slice” graphics to keep the season cheery, to peachy cabana stripes that are the kulest, this group is filled with color.

KULE SS23 cabana stripes
Nothing more summery than a cabana stripe
KULE SS23 Behind the scenes cabana umbrella
Ocean Beach Club was the perfect place to shoot with its beach wood and pool umbrellas
collagerie cabanas
What’s more KULE Summer 2023?
Photo by Polly Alexander via @collagerie
The Hutton Oversized Shirt

The Hutton Oversized Shirt

The Reine Short

The Reine Short

The Wynn

The Wynn

The All Over Striped Tote

The All Over Striped Tote

The Quinn

The Quinn

And speaking of fruit… as we reach the summer months, strawberries are in season, and they will be all over the table so very soon.

Patti Smith via @70sdaily
drink painting by Maria Joannou
Art by Maria Joannou via @mjoannou
India interior with red
Marie-Anne Oudejans’s private apartment in Jaipur via Architectural Digest
Photo courtesy: François Halard/Marie-Anne Oudejans. Styling: Carlos Mota

And so we did just that — we had a picnic! A strawberry picnic!

KULE spring gold and lavender polo
Have a seat at the KULE picnic! Featuring our new Buell polo in gold and lilac + strawberry bucket hat
It’s the little things! Props always make our shoots very on-brand and fun
The Strawberry Bucket Hat

The Strawberry Bucket Hat

The Buell

The Buell

The Strawberry Spaghetti Tank

The Strawberry Spaghetti Tank

The Raven

The Raven

The Strawberry Tote

The Strawberry Tote

The Strawberry Tina

The Strawberry Tina

The Strawberry Reine

The Strawberry Reine

The Strawberry Sock

The Strawberry Sock

I guess we have a thing for fruit πŸ“ 🍊 πŸ’

And we also have crochet! It’s the perfect material for when you want an elevated piece like a sweater that won’t make you sweat. We’ve been working with crochet for a few seasons now, and our customers love to style it alongside their other KULE pieces which we always love to see. Featuring KULE colors plus lavender and pink, we like to think of this crochet grouping as something fancy for summer.

KULE spring 2023 inspo Fancy contemporary art
Sadie Barnette. “Fancy.” 2022.
kule purple crochet look from spring 2023
Our Virginie crochet purple dress featured here is fancy at the Ocean Beach Club
The Virginie

The Virginie

The Esmee

The Esmee

The Raven

The Raven

The Esmee

The Esmee

The Moon

The Moon

The Leif

The Leif

The fun is in the process, and from inspiration to design to our carefully planned, styled, and propped photoshoots, we are always excited to show you these behind-the-scenes.

behind the scenes of KULE spring 2023 shoot collage

We’re just warming up β˜€οΈ. Browse the brand-new collection online and in stores πŸ™‚. Happy summer!

Special thanks to our team!