The KULE tote is an oversized canvas bag, made in the USA, that has been a staple and favorite of schleppers alike for years. You will always find Nikki carrying one, if not two of these around. As Chloe Fineman said, “It’s very sturdy and a little cheeky and a little funny…It can carry a shocking amount of stuff.” We asked some of our kulest friends to spill their totes for a little insight into just how much baggage they carry 😉. 

Nikki Kule, Founder of KULE, based in NYC

You will never not see me with a giant tote, I am always schlepping samples back and forth from my apartment to the office. It is also handy for groceries, or any other last minute purchases. And, for the summer, it is the best travel beach tote. I basically can’t live with out it.

Lore Laporte, Graphic Designer, Needle Felt Artist, based in Belgium

I use my KULE totes all the time. They are beautiful, are the right size, and can carry a lot of weight. Sometimes I even carry our baby Frankie in it. I almost always take: my vintage Delvaux wallet, my KULE face mask, perfume, cookies, clip-on sunglasses, some wool and needles, an Eddie Wollie newspaper, and something I’m working on. We are remodeling our house, so lately I am always walking around with material samples as well.

Katie Sturino, Founder of Megababe, Author of Body Talk, Host of Boob Sweat Podcast, based in NYC

I never leave the house in summer without my Megababe thigh rescue, a hair clip to put my hair up in case I get hot, my AG1 to keep my immune system booster and my hand sani! I also like to bring a bright lip (this one is Cle de Pea) bc I don’t wear much make up in the summer (I just sweat it off!), and I like to bring a book in case I get stuck waiting somewhere and I don’t want to endlessly scroll!

Marianne Theodorsen, Digital Creator, based in Norway

I always carry a lot of stuff. Wallet, phone, airpods, and things for my lips are always with me. Today, I also have my sunnies and an umbrella due to the highly unpredictable weather.

Mei Tao, Photographer, based in NYC

I use my tote as my purse and carry-all for the day. I put all my essentials in a smaller bag so I can get to it quickly (glasses, hand cream, mask, eye drops, chapstick, keys, wallet, pen, notepad, earbuds and portable phone battery). If I pick up things along the day, I already have a bag to put it all in. No more collecting unnecessary bags! 

Jim Kuerschner, President of KULE, based in Brooklyn and Bellport, NY

I’m always schlepping back and forth between Brooklyn and Bellport, and these totes are the perfect things to carry all my s#!t. My husband and I normally have a tote for our stuff, and a tote for the dogs. And then of course a tote to store my ever-growing collection of totes 🙂

The Take Out Tote

The All Over Striped Tote

The Over The Shoulder Tennis Tote

The All Over Gingham Tote

The Good Boy Tote

Shop the entire KULE tote collection and tag us with your own bag spill 🙂.

It was a dream of KULE’s to work with a home brand and what’s better than West Elm? West Elm’s timeless design paired with KULE’s playful and colorful aesthetic is the perfect combination. We’re taking you behind the scenes of the making of the happiest home collection, with product and a full set and team chock full of smiles and stripes. 

Square Smile Bath Mat

Have a Nice Day Beach Towel

O HEY Doormat

O HEY Beach Towel

O HEY Border Bath Mat

Have a Nice Day Pillow Cover

Stripe Round Floor Cushion

Reversible Stripe Pillow

Stripe Round Floor Cushion

O HEY Pillow

Shop the full KULE x West Elm collection here and read Nikki’s interview about the collab here.

We are still buzzing with the excitement around our Tennis Collection for Spring, but we’re headed full speed into the warmer months and just can’t keep the secret of what’s to come. Go behind the scenes from our Spring/Summer shoot. Here’s a hint: there’s crochet (!!), candy-colored terry, new patterns, and of course, fresh stripes for the season. Let’s dive in 🌊.

We start with the Tennis Collection, which launched just this March. With new logo pieces, terry, new “bundle” stripes styles, and outerwear for chilly spring days, we have you covered, on and off the court.

We shot the entire Spring/Summer 2022 collection at a beautiful California Modern and Japanese Contemporary, ranch-style style home, designed by architect Milton Klein in 1960. It features glass walls and open floor plans. We photographed the bulk of the Tennis collection in the large, teak paneled, sunken living room.

The Tennis collection for March was especially fun to shoot, with creative direction by Nikki (as always), prop styling by Tracy Morgan, and all Lookbook photography (you can see the final shots from the photoshoot here) by Mei Tao. The set’s color palette — the floral upholstered couches, the fabulous sunken floor covered in a pristine beige shag rug, and ginormous windows looking out onto the yard’s greenery — complimented the navy, port, and cream that Nikki focused on for the collection.

The Raleigh Tennis

The Over the Shoulder Tennis Tote

The Hingis

The Zelda

The Spaghetti Tank Bundle Stripe

The Short Bundle Stripe

The Chrissie

The Women's Terry Polo

The Terry Venus

The Tennis Bucket

The Silk Mischa Tennis Scarf

The Terry Serena

The Raleigh Tennis

The Rosewell

The Megan

The Tommi

The Kerber

As for what’s coming… we turned to the home’s Japanese garden and indoor pool to compliment the April and May collections. Nikki designed novelty crochet, gingham sets, terry in a spectrum of colors, and fun new graphics (this emoji comes to mind: 🍟) in cheery colors, with punches of lemon, poppy, royal blue, and pink. It’s quite possibly the happiest collection yet.

And with a taste of warmer weather just this past week, after the sting of winter’s second coming, we are so, so very excited to share these new pieces.

So, here’s a little teaser with a few styles to share the excitement, online now. You’re welcome 😉.

The Harmonie

The Louise

The Brie

The Avril

The Raven

The Camille

The Agnes

The Octavia

The Celeste

We don’t want to give too, too much away, but follow along on our Instagram and make sure to check your inbox (or become a subscriber if you’re not already!) because something fun is coming this week on KULE.com 🎉.

Oh yes, and there was a deer there, too 🦌.

Do you recall these extremely fun and almost painfully adorable dog hats that went pretty dog-owner viral last year? Well, KULE x Max-Bone brought them back for another spin, but this time with more pet-owner matching gear. KULE x Max-Bone has officially introduced the family outfit of the season: the reversible Simon Vest.

While one side is the KULE colors of cream/poppy/navy the other is solid navy so you and your furry friend can fit your style, but always match.

The Dog Simon

The Simon

The Men's Simon

Of course we brought back the dog balaclava and now also have one for kids, too! So kids, pups, and adults can all be ski-mask chic together. Which, by the way, would make an exceptional holiday card.

The Dog Balaclava

The Mini Moritz

The Moritz

There’s a puffer scarf for adults too, if you want to just subtly match, and “Good Girl” and “Good Boy” totes to keep in tow.

The Seever

The GOOD GIRL Tote

The GOOD BOY Tote

Woof! ?

Photographed by Beth Sacca
Human models: Elizabeth Tamkin, Michael Gonzalez, and Sophia Scherlis
Dog models: Bow the French Bulldog and Otis the Mini Goldendoodle