How it’s Made: A Deep “Dive” into What’s Coming This Season

We are still buzzing with the excitement around our Tennis Collection for Spring, but we’re headed full speed into the warmer months and just can’t keep the secret of what’s to come. Go behind the scenes from our Spring/Summer shoot. Here’s a hint: there’s crochet (!!), candy-colored terry, new patterns, and of course, fresh stripes for the season. Let’s dive in 🌊.

We start with the Tennis Collection, which launched just this March. With new logo pieces, terry, new “bundle” stripes styles, and outerwear for chilly spring days, we have you covered, on and off the court.

KULE Spring/Summer 2022 shoot behind the scenes
KULE Spring 2022 Tennis Collection featuring Hingis jacket, Zelda bra top, and Venus terry shorts (left); Raleigh Tennis sweatshirt layered over navy Rugby, with striped shorts (right)
KULE Spring/Summer 2022 shoot behind the scenes
Prop styling by Tracy Morgan

We shot the entire Spring/Summer 2022 collection at a beautiful California Modern and Japanese Contemporary, ranch-style style home, designed by architect Milton Klein in 1960. It features glass walls and open floor plans. We photographed the bulk of the Tennis collection in the large, teak paneled, sunken living room.

The Tennis collection for March was especially fun to shoot, with creative direction by Nikki (as always), prop styling by Tracy Morgan, and all Lookbook photography (you can see the final shots from the photoshoot here) by Mei Tao. The set’s color palette — the floral upholstered couches, the fabulous sunken floor covered in a pristine beige shag rug, and ginormous windows looking out onto the yard’s greenery — complimented the navy, port, and cream that Nikki focused on for the collection.

The sunken living room referenced, as setting for Tennis Collection
The Raleigh Tennis

The Raleigh Tennis

The Over the Shoulder Tennis Tote

The Over the Shoulder Tennis Tote

The Hingis

The Hingis

The Zelda

The Zelda

The Spaghetti Tank Bundle Stripe

The Spaghetti Tank Bundle Stripe

The Short Bundle Stripe

The Short Bundle Stripe

The Chrissie

The Chrissie

The Women's Terry Polo

The Women's Terry Polo

The Terry Venus

The Terry Venus

The Tennis Bucket

The Tennis Bucket

The Silk Mischa Tennis Scarf

The Silk Mischa Tennis Scarf

The Terry Serena

The Terry Serena

The Raleigh Tennis

The Raleigh Tennis

The Rosewell

The Rosewell

The Megan

The Megan

The Tommi

The Tommi

The Kerber

The Kerber

As for what’s coming… we turned to the home’s Japanese garden and indoor pool to compliment the April and May collections. Nikki designed novelty crochet, gingham sets, terry in a spectrum of colors, and fun new graphics (this emoji comes to mind: 🍟) in cheery colors, with punches of lemon, poppy, royal blue, and pink. It’s quite possibly the happiest collection yet.

And with a taste of warmer weather just this past week, after the sting of winter’s second coming, we are so, so very excited to share these new pieces.

So, here’s a little teaser with a few styles to share the excitement, online now. You’re welcome 😉.

KULE does crochet! And there’s more where that came from…
The Harmonie

The Harmonie

The Louise

The Louise

The Brie

The Brie

The Avril

The Avril

The Raven

The Raven

The Camille

The Camille

The Agnes

The Agnes

The Octavia

The Octavia

The Celeste

The Celeste

We love a playful, thematic accessory 🦈🌊
A sneak peek of the new gingham pieces, featuring the new Louise cardigan 💥

We don’t want to give too, too much away, but follow along on our Instagram and make sure to check your inbox (or become a subscriber if you’re not already!) because something fun is coming this week on KULE.com 🎉.

Oh yes, and there was a deer there, too 🦌.