Behind the Scenes of the Happiest Home Collection π
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It was a dream of KULE’s to work with a home brand and what’s better than West Elm? West Elm’s timeless design paired with KULE’s playful and colorful aesthetic is the perfect combination. We’re taking you behind the scenes of the making of the happiest home collection, with product and a full set and team chock full of smiles and stripes.
Photographer Mei Tao — who photographs all of KULE’s editorials — shot the campaign. We wanted the imagery to mirror the playfulness and creativity of our fashion shoots.
We built a clothes line using the KULE x West Elm Smile Bath Mat, Beach Towels, and added some of our classic KULE product, too.
A welcome mat, with a KULE saying
Square Smile Bath Mat
Have a Nice Day Beach Towel
O HEY Doormat
O HEY Beach Towel
O HEY Border Bath Mat
We’ve added our signature stripes, smiles, and colors to this limited edition KULE x West Elm collection, all in the spirit of bringing more joy to your home (or the beach) π (Photographed by Mei Tao)
The making of the set — furniture fully wrapped in KULE fabric
Accompanied by a KULE wardrobe of stripes
We took the team and some happy towels to the roof to get the shot (Photographed by Mei Tao)
Towels and bucket hats complimented perfectly by the NYC sky (and apple boxes)
And an extra set of hands
A KULE pillow mountain (Photographed by Mei Tao)
The “pillow mountain” set involved 20+ pillows.
Did you spot the person in the middle? It’s Prarna, from the KULE team!
Have a Nice Day Pillow Cover
Stripe Round Floor Cushion
Reversible Stripe Pillow
Stripe Round Floor Cushion
O HEY Pillow
Nikki Kule in fully striped room, where else? (Photographed by Mei Tao)
For Nikki’s KULE x West Elm “living room” set, the team transformed the space in stripes and wrapped West Elm vases and furniture in KULE fabric to accompany the product.
We wanted to create the kulest version of your home, a happy place where your new KULE x West Elm will live. As we say: classic clothes — and now home accessories — with a happy wink π
The Class of KULE x West Elm 2022 π. We made sure everyone went home in KULE striped tee.
Shop the full KULE x West Elm collection here and read Nikki’s interview about the collab here.
