Grab a Towel

We’re talking Terry.

The KULE world of Terry began several years ago, and it quickly became a customer favorite for spring and summer. Its versatility—from the beach to the bar—makes it also fun to dress up or down, always adding a classic, sporty element to your warm-weather outfits. And as a material with a French flair (“terry” derives from the French word “tirer,” referencing the pile loops of the material), it also happens to mix in perfectly with our stripes. Grab a towel and let’s dive in.

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The Spring Trend Report

While we are a classic brand that doesn’t let trends dictate how we style, we can’t help but be excited that our newest collection and the Spring 2025 trends many style writers are writing about align. If you’re only going to buy four things this season, these are the way to go. Now that we are finally rounding the corner into the new season, let’s look at just how on-trend we really are, shall we?

Read all about it 🗞️ on our Substack

New York Times

New York Times featuring KULE Albie jacket

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48 Items to Refresh Your Spring Wardrobe by Misty White Sidell

Easy pants, wafer-thin sweaters, go-everywhere coats and more.
Spring is a time of renewal. As temperatures rise, daylight extends and pollen froths in the air, wardrobes also undergo a turnover. Thick, woolly sweaters and heavy coats are pushed to the back of closets, making way for lighter layers, breathable fabrics and punches of color.

Those looking to refresh their spring wardrobe have no shortage of options to choose from, a fact that can quickly make shopping a daunting endeavor. To help, I spent more than 12 hours browsing websites to find worthy items in eight key categories of springtime attire.

These 48 products come from brands across the world. Some are big, but many are small, independent labels. They range in price from about $60 to $800, and were picked with a variety of body types and personal preferences in mind. Most importantly, they address a desire for simple clothing that is better than basic.

As the weather warms, having a polished overcoat that can be worn comfortably over a variety of items — a T-shirt, sweats, a lighter jacket or a blazer — can take some of the guesswork out of getting dressed.

A number of small labels — Kule in New York, Mijeong Park in Los Angeles and Studio Nicholson in London among them — offer calf-skimming versions in neutral shades that evoke the all-weather coats by the heritage Scottish brand Mackintosh. Notable weather-resistant options include a sherbet-colored style from Land’s End and a Banana Republic coat that comes with a matching bucket hat.

KULE Albie jacket

Kule The Albie coat ($498).Credit…Kule

Vogue

Vogue featuring KULE terry dress

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32 Tennis Dresses to Help You Master the Country Club Aesthetic by Nicole Kliest

Whether you’re serving looks on or off the court, the best tennis dresses of the season can go from country-club chic to street style favorites in one fell swoop, forehand, or backhand. It’s a sport with a rich history of blending form and function, with players of all stripes (Zendaya included!) opting for the best tennis clothes featuring crisp whites, preppy collars, and color-blocking stripes.

Retro athletic attire has been a welcome trend for a while now, whether you’ve ever stepped foot on a court or not, primarily courtesy of Tory Burch and Staud Sport for their vintage-inspired designs. For heritage sports brands like Nike, Fila, and Wilson, the tennis dress is a staple, but emerging brands such as Recreational Habits and Sporty & Rich have taken the tennis dress in a trendier direction with more street style appeal. Outdoor Voices, Alo Yoga, and Lululemon’s technically-advanced styles appeal to players looking to improve their performances, while also providing a certain chicness that’s spot-on for days spent on at the tennis club or elsewhere. Pair any of these options with a sporty white sneaker or, perhaps, a famed tennis bracelet. Read on to discover 32 of the season’s best tennis dresses, below.

Retro Styles

Chevron stripes, pleated skirts, and drop waists are iconic tennis attire features of decades past and present thanks to the likes of Tory Burch and Sporty & Rich. Classic sportswear brands are also bringing retro tennis dresses to the forefront. Consider Kule’s tennis dress in a classic blue hue featuring white piping or shop something from newly launched brand, Serves by LA—we love the stylish black-and-white contrast trim dress that will have you looking like an ace all match long.

KULE terry dress for tennis wear

Kule The Terry dress $198 KULE

The Strategist

The Strategist featuring KULE best striped tees

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The Best Striped Tees, According to People Whose Taste We Trust by Bella Druckman

As the daughter of a French woman, I’m no stranger to a stripe. I’ve been wearing striped tees and turtlenecks since long before I had autonomy over my wardrobe — but now I wear the pattern by choice and with pride. And, of course, I’m not alone: Stripes are beloved by just about the whole Strategist team (without fail, any team meeting will include at least a couple of people in striped shirts), and lately I’ve noticed them popping up on everyone from Olivia Rodrigo and Timothée Chalamet to Doechii on the red carpet at the Grammys.

To help you find the best striped T-shirts to add to your wardrobe, I interviewed a range of fashion-minded people — including stylists, Substack writers, content creators, and my colleagues — about their favorite striped tees, both long- and short-sleeved. Our conversations turned up heritage Bretons from French brands; preppy, structured T-shirts that you can wear to the office; and relaxed tees that would look right at home on a sailboat (or at your next summer park picnic) — all of which you’ll find here with options for women and men at a range of price points.

Best striped tees for women

Kule The Malibu tee

Kule The Malibu $108

Strategist senior editor Hilary Reid calls this one of her “all-time favorite summer T-shirts.” She owns two of them and reports that after lots of wearing (and washing) they look just about as good as new. “The fabric is truly tissue-light, which might make it seem like it wouldn’t hold up well after multiple washes and years of wear, but they’ve held up amazingly well over the five-ish years I’ve had them,” she says. Since the tee has one grouping of stripes rather than stripes throughout, Reid finds it feels slightly less casual than your average T-shirt, making it more of “a look” that works well on its own with jeans or shorts. Just note: A representative from Kule told me the brand is retiring the style, so now’s your last chance to add it to your closet.

$108 at Kule

Kule The Modern tee

Kule The Modern $88

Buy at Kule

Kule The Modern Long tee

Kule The Modern Long $98

Buy at Kule

Reid is also a fan of Kule’s The Modern, which she first tried in 2019 when we investigated the enduring appeal of the stripe and a number of new (at the time) stripes-specific brands. Kule’s Modern tee was the “best of the batch,” according to Reid, and while many of those start-ups have since closed up shop, you can still find Kule’s Modern tee in a large spectrum of colors. It’s this range and the tee’s high-quality, 100 percent cotton fabric (that’s substantial-feeling and not at all see-through) that makes the Modern a piece that stylist Conni Jespersen recommends to her clients again and again. After testing the long-sleeved version of the tee for the past four months myself, I can confidently second her recommendation: Whether being used as a bottom layer on cold winter days or as a colorful accessory to my favorite pair of jeans, the shirt feels simultaneously lightweight, breathable, and made to last.

Kule The Turtleneck tee

Kule The Turtleneck $118

Kule’s striped turtleneck is made of the same lightweight cotton as the Modern tee above, so it’s easy to layer and wear on its own, just like your favorite T-shirt. “The material is smooth and soft and hasn’t pilled through multiple wears and washings,” Strategist senior editor Winnie Yang told me. And since the most important part of a turtleneck is, well, its neck, this one could be described as the Goldilocks of collars: “The collar is neither too constricting nor too floppy, neither uncomfortably high (even for a short-necked person like me) nor some awkward in-between length,” Yang reports. Since she prefers a more relaxed fit, she sized up, but if you’d like it to be more form-fitting, go with your usual size.

$118 at Kule