With the unofficial end of summer behind us, it is full speed ahead into Fall. Here at KULE, we’ve been excited for this season since we photographed the collection and got our first peek into Fall 👀, several months ago. It’s filled with colorful stripes, collegiate knits, and tons of cozy layers. And yes, pasta and corn are on the menu 🍝 🌽. Read on below for a behind-the-scenes look into the making of KULE Fall.
In characteristically KULE style, we’re knee-deep in stripes this Fall
Before every shoot, we do a “style-out” at our office where Nikki conceptualizes looks to then be perfected on set. We get even more excited about the clothes and ways to wear them, too
The Bryce
The Rox Trench
The Hutton Button-Down Shirt
Miu Miu Loafers
Officine Générale Trouser
Photographer Mei Tao brings the energy on set with our megaphone prop 📣
The set is always carefully considered in our shoots. We choose a location (this one was in Brooklyn) and build the rest from there. This is the backdrop for our pasta-themed group 🍝 designed by Cecilia Elguero
Model Nadine Ammeraal catching the light in striped silk at our KULE “Trattoria”
The Modern Cacio e Pepe T-Shirt
The Striped Ponza Silk Shirt
The Cacio e Pepe Kap
The Elba Pareo Silk Wrap
Sleeper Shearling Slides
Nikki designed the pink group long before she knew pink would be on the cover of nearly every magazine. This multi-pocket colorblock fleece was a bestseller last Fall, so we brought it back in two different colorways for 2022
The Beanie Fleece Colorblock Jacket
The Modern Striped T-Shirt
The Yale Sweater
The Striped Rugby
The Capucine Cardigan
The Alvise Vest
The Russell Cardigan
The Darcy Vest
The Patch Rugby
The Rugby
The Joey Polo Knit
Models Nadine and Jelixza twinning on set. We loved pairing our models together to show how the same item can look two different ways
Our pink color palette and Nadine’s natural beauty are magnified by Summer Tran and Susie Lee’s makeup
More twinning! This time in checks, which are sprinkled throughout the Fall collection. We love patterns! And here, it’s perfectly paired with our new puffer wrap scarf
Here we style-out another chock-full-o-checker look in the KULE office kitchen (note the fridge) 😂
The socks also come in one of our feature colors for September: Forest Green. They’re styled here with our new jacket, which is a hybrid between a trench and a peacoat and perfect for layering
The Smile and Stripe Knee High Sock
The Smile and Stripe Knee High Sock
The Cosmo Peacoat
The Russell Cardigan
The Patch Rugby
And finally: it’s corn! Nikki used corn as a theme in the Fall collection, coincidentally designed long before the viral Corn Kid 🌽.
Corn and checks: I can’t imagine a more beautiful thing 🌽 🎶
We even scored ajumbo corn stool, seen here in tow on the way to the photoshoot. We actually did a call out on Instagram to see who had one to lend just days before, and the KULE community came through 🌽
And if you haven’t seen our Corn video yet… you’re welcome.
The Corny Raleigh Sweatshirt
The Corny Sock
Third Drawer Down Giant Corn Stool
Check out the full KULE Fall collection at KULE.com or any of our three stores to experience it in person 🍝 🌽 🏁 🍂.
