InStyle featuring KULE in Women founded brands

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The 43 Best Female-Founded Fashion Brands To Support by Chloe Anello and Bianca Kratky

From mainstream brands to indie lines, we picked our favorites to shop from right now.

With how many brands you can shop from out there, picking where to spend your money can be overwhelming. That’s where we come in. As commerce editors, we spend at least eight hours a day, well, shopping (yes, we know we’re lucky), taking stock of different labels that come across our desk and excite us enough to want to share with you. And our interest piques just a little more, too, when we spot a particularly stellar female-founded brand. That’s why we decided to finally document our favorite fashion lines among clothes, shoes, jewelry, and other accessories for you to fill your closets with. We, of course, recommend reliable favorites, like Tory Burch and Sarah Flint, which have been recommended time and time again by celebrities (and editors!), but we gathered a few more lesser-known, just as worthwhile companies to shop from. We also marked the price range typical for the brand — $ means inexpensive, $$ stands for moderately priced, $$$ will be a splurge, and $$$$ stands for designer or true luxury prices — so you can know before you click. But regardless of what you’re in the market for and how much you want to spend, you’re sure to find something you love.




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Founder Nikki Kule grew up in the fashion world with both her parents owning and running their own brand. She focused on kidswear when she launched her brand in 2001 before becoming the creative director of Brooks Brothers kids and being inducted into the CFDA. But in 2015 she pivoted to womenswear, perfecting the striped shirt. We love the joy her clothes exude with whimsical sayings and logo T-shirts (and let’s not forget the matching socks), while still honing in on quality. We’ve named her white T-shirt as the most splurge-worthy tee you can buy, too. Kule has gone on to collaborate with brands like Madewell, Bergdorf Goodman, West Elm, and more, becoming a true sensation in casualwear.

Categories: Everything | Price Range: $$ | BIPOC-Owned: No