Rockin’ Rockefeller Center Retail by Barbara Hodes

There is one constant in fashion. It changes. Constantly. We have been bombarded by change over the last year and a half — including some very positive changes.

For example, I was thrilled to learn that Pineider — the Italian purveyor of writing papers — had opened a boutique in Rockefeller Center. I also discovered that Tishman Speyer, owner of most of Rockefeller Center (and all the commercial spaces), was up to something new. I knew that some MOR chains had been anchors of the center for many years. I do still visit Anthropologie now and then, but the other chains don’t really interest me these days.

I was surprised to discover that Tishman Speyer has brought a large handful of small, interesting brands into the complex. And that they were working out deals so that the rents would not be onerous. I’ve even heard that some of the store owners are paying a percentage of profits as rent. I applaud large companies for investing in smaller, vibrant ones that one day might grow and fill the other properties they own and operate. Apparently, more stores are coming and bringing with them an interesting new vibe to the area. The Farmers Markets and Flea Markets by the rink are also a welcome addition.

Thankfully, restrictions on travel to the United States by fully vaccinated foreign tourists will be eased in November. Historically, scores of tourists flock to Rock Center for the architecture, skating rink, and the other attractions of the Art-Deco masterpiece. And like us, they will soon be greeted with these appealing new retail concepts and hopefully spend and support the new shops.

Kule started as a children’s brand and has since added men’s and women’s clothing. The look is spare, clean and stripe-loving. Owner and designer Nikki Kule had a DTC (Direct to consumer) business, and sold major retailers.

Kule started as a children’s brand and has since added men’s and women’s clothing. The look is spare, clean and stripe-loving. Owner and designer Nikki Kule had a DTC (Direct to consumer) business, and sold major retailers.

The clothing is basic with a twist. Sustainability counts, so organic cotton and biodegradable washing is important. The new store is a great step forward.

The decor is clean and striped. Tees, sweats and some sweaters are the big sellers. But you will also find outerwear and dresses for women, and tees, jackets and outerwear for men.

Kule, 610 Fifth Avenue, on the Channel Gardens