Welcome to O BOY, the KULE journal, which illustrates a bigger slice of our brand’s world. From Nikki’s design inspiration and interest in art to our special way of styling, we’ll be dishing out some really fun recommendations in fashion, design, food, and travel. We will also open O BOY to our community and people we love and represent the brand. KULE has such a specific DNA, and we want our community (you!) to be part of it.

Nikki started KULE in 2000 and has since fully mastered the striped shirt. There is nothing as great as a striped tee and jeans, and the brand stems from the idea that making everyday items really well makes you feel good. From our iconic smiley faces to our sayings (O BOY), we put a playful spin on items you can wear and live in for years.

KULE is a fashion brand, but we hope that we can take you with us on what makes us a lifestyle, too. There will be plentiful stripes, tips for tucking, and other really kule things coming your way.

Hang around for a while. We’re so glad you’re here 🙂