We’ve been a fan of Sarah Clary for years. She’s a “Professional Wardrobe lover and opinionated creative for hire” who has styled and worn KULE since 2015. She is one of the best follows on Instagram with her honesty, openness, humor, and taste. We’ve asked Sarah about her style, how it’s changed since becoming a mom, and who inspires it. She also shared some holiday tips, including her gifting secrets 🤫🎁. Raise your coupe for Sarah 🥂!
Sarah and her two kids — ages 8 and 6 — live in Brooklyn, NY. She’s styled some of the most fun KULE editorials, with her penchant for pattern mixing, fun ways of dressing garments in unconventional ways, and originality. Seeing Sarah style KULE is always a joy, and her kids also look pretty great in stripes.
When we asked Sarah about her style — specifically how to pattern mix, which she does so well — she said, “I embrace it, make mistakes, and try to find the beauty in the weird and my take on the predictable. I try big patterns paired with dense ones or pattern variations of the same all-in-one mix. I try florals with stripes and checks with tweed or throw it all on the floor and see what sticks.”
On whose style (living or not) she loves, Sarah said, “That is like picking a favorite child! I want a mashup of Jackie O, Audrey Hepburn, Bianca Jagger, Peggy Guggenheim, Debbie Harry, and the character in Killing Eve all in one.”
And as for who she’d style if she could style anyone: “It is a toss between Tilda Swinton, David Bowie, Katharine Hepburn and Grace Jones. Unique style icons in their own way. Unapologetically themselves and always effortless.”
Her style rule is “Wear it now before you die or before moths get at it.”
Sarah’s kids have also been longtime members of the KULE family, appearing in campaigns since the beginning.
Photographed by Mei Tao
“[Since having kids] I am more practical, but also I feel freer. My kids won’t always admit it, but they love the chaos I wear and when they or I get compliments about a look. Fashion and how you dress is powerful. My kids have made me feel more like myself so it makes sense that my style matches that feeling.”
Her kids have their unique interests too. Sarah says, “Soccer is all the rage. With the World Cup in full swing, it is all we talk, watch and think about in this house. That and Eloise from the Plaza and what a terror she is but also how very charming she can be. Basically, if Renaldo and Eloise had a match-off, who would win? It seems unclear.
On to the holidays…
Sarah’s tip for getting dressed during the holidays is: “Bigger, fancier, and more sparkly, do this all year round. I have nowhere to go, but I look damn good on my couch and have a great coupe 🥂. Get good glassware, even if you only drink water. It makes me feel great when I have a great glass with my look. For years I was told I couldn’t have any more glasses. I buy them all now.”
Her gift of choice to give is: “If I can’t celebrate you, you’re getting a singing telegram or dancing act. Yep, it is a fact. I have sent about 30-plus singing telegrams to people I love that I can’t hug in person. Just ask them. It is one memorable gift. If I can’t do that, I am getting you something I can’t stand to not own myself.”
Photographed by Mei Tao
And her favorite gift for herself is the best. “Me, I am my own best gift these days, and she is a ton of fun. Who knew?”