You know KULE for our iconic patterns and prints, and for years, we’ve been really into checkerboard. This season though, Nikki looked toward gingham for inspiration,. It’s an inherently joyful print, reminiscent of summertime picnics and cookouts. The inspiration? References from art and design, of course, but most specifically, her kid’s line that came out in the early aughts. Check out more of this season’s newest theme, which we’re calling picnic-core.
The ethos of picnic-core is really a central part of the KULE brand: playful, fun, doesn’t take dressing too seriously but still looks put-together. Think of the process of planning your outfit out for a picnic itself: you want to be comfortable but photo-ready, and definitely prepared to have a second slice of pie.
Which is why it made so much sense to me when I learned that Nikki looked back at gingham designs from her former kid’s clothing when designing this collection. There is a youthful flair to the designs, a sort of sense of happiness stitched into every piece.
These children’s pieces are still relevant, fifteen years later, which proves how classic and relevant gingham is as a print. Perfect for a timeless brand like KULE 😉.
Nikki also looked at the things she is passionate about when designing, as always. She showed me photos she bookmarked of checkerboard treats, contrast colors, and sweet summer pool-scapes.
And in classic KULE fashion, interior design and art.
Picnic-core and the gingham pieces from the KULE Spring/Summer 2022 collection evoke the same sort of joy, playfulness, and timeless style. Just add to (picnic) basket 🧺.