KULE x Alix of Bohemia’s third limited-run capsule is a marriage between the playful classics of KULE and the handcraft and folk art traditions of Alix of Bohemia. It’s most notably special because each piece is unique, which means you have something distinctly yours. The 5-piece collection — the largest one yet — is marked by flower appliqués that are individually cut and pieced in India, and stitched by hand in Portugal. The collection feels as refreshing as the new season’s blooming flowers, longer days, and warmer temperatures.
As largest of the three KULE x Alix of Bohemia collections, how you style the pieces — mixing and matching or wearing separately — is up to you. The collection features a heather grey Raleigh sweatshirt, striped Boyfriend tee, Tank, and Shorts, and floral Socks to finish. Our first two collections were loved so much that we expanded it. You can wear the pieces of your choosing through spring and summer, together or separately.
The connection between the two brands started when Nikki and Alix met for dinner in Mallorca, where Alix was based. The two designers wanted to develop a special product that would incorporate the playful classics of KULE with the handcraft and folk art traditions of Alix of Bohemia.
The daisy motif was inspired by the iconic costumes of Marcel Marceau, as well as the exploded floral motifs of 1970s Marimekko and Ossie Clark. Alix told with me that she came across a poem years ago when she was living in Hong Kong entitled “Falling Flower,” and the visual always stuck with her: the romance of the falling flower, creating a shower of joy in the cycle of the seasons. The rainbow centers are a a playful nod to pop art and bring the poem to life across the capsule.
This collaboration took over a year during the pandemic, and over 5,000 individual daisies were hand cut, and stitched in India, and then sent to Portugal for attachment. Quite an amazing feat, and a labor of love 🌼 ❤️.
Shop the entire KULE x Alix Bohemia collection here