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A Guide to the 84 Small Businesses on Oprah’s Favorite Things 2022 List by Aaron Radford-Wattley

This year, we’re putting a spotlight on small businesses.

It’s officially Oprah’s Favorite Things season, and you know what that means: Time to get shopping.

This year, we’re celebrating small businesses—think family-run, local makers, BIPOC- and woman-founded, and more! “No matter who you’re shopping for—friends, spouse, favorite teacher, a new grandbaby—we’ve got something that will let them know how much they matter,” Oprah says.

From toys created by a mother who wanted to make sure Black children saw positive depictions of themselves to delicious jams made by a husband-and-wife duo in upstate New York, we have an array of truly special gifts. Here, you can learn the inspiring stories behind the 84 small businesses we’re featuring.

Find the Perfect Gift

Stylish Gifts • Cozy Gifts • Beauty Gifts • Home Gifts • Kitchen Gifts • Children’s Gifts • Food Gifts • Book Gifts • Wellness Gifts • Tech Gifts

Stylish Gifts


Based in New York and founded by Nikki Kule, this “small but scrappy” company makes classic striped tees, updating fit and fabric, and all with a modern twist and a happy wink. Working with small factories around the world and using 100 percent organic yarns and recycled trims, it produces T-shirts that will make you smile for years to come. The lightweight cotton design of the Malibu Featherweight tee makes it the ideal striped top.