West Elm’s latest capsule collection spotlights cheeky NYC fashion brand by Jennifer Marks

Brooklyn, N.Y. – A new limited-edition collaboration from West Elm is characterized by bold personality and color.

The 13-piece textiles assortment from NYC-based fashion brand Kule includes cushions, pillowcases and beach towels in the brand’s signature colors of royal blue and poppy red. Prices in the Kule x West Elm collection range from $30.00-$125.00.

Kule founder and CFDA member Nikki Kule launched the ready-to-wear brand debuted in 2015 as “classic clothes with a happy wink.” West Elm said the curated collection allows Kule fans to bring the aesthetic into their homes.

Nikki said, “The product is a perfect combination of West Elm’s timeless design, paired with our playful, colorful aesthetic. By mixing our signature stripes and smiles with West Elm styles, we were able to bring our happy energy to the brand.”