Read more on Vogue
Match and Match With These Family-Fashion Ensembles by Chloe Malle
We’ve all seen the reluctant photos of the whole brood in matching Hanna Andersson Christmas pajamas and while I’m a big fan of that family ritual there are updates to be made to the so-called “Mommy and Me” trend which I’ve hereby rechristened as “Family-Fashion,” because it need not apply strictly to Mommy, and who is the Me anyway? The following picks can be worn by the whole clan: from floral swimming costumes for mom and toddler to organic cotton striped PJs for aunt and infant to garden tools for grandma and granddaughter.
Below you’ll find family friendly looks for everything from digging in the garden to a garden party, perfect for spring entertaining and beach excursions. And despite my not-just-for-moms disclaimer, there’s a reason this is just in time for Mother’s Day! I used to think the trend was creepy and a bit narcissistic: “It’s not enough to birth a mini-me, I need him to dress like me too!” But then my son was given a striped Kule onesie that matched my long sleeve tee from the brand and it was just too cute not to be twinning with tiny him so I’ve never looked back. Be warned, the same may happen to you!
If the stripe is right…
KULE the modern long rainbow tee $88 KULE
